Business & Beauty of Bridal
Business & Beauty of Bridal

The Business & Beauty of Bridal has been one of The Powder Group's core programs since the company's inception in 2008. Over the past eleven years as both the bridal and pro makeup industries have evolved, we have evolved this important program regularly to include the most up-to-date and critical information from every corner of the area of bridal and special event work. The program today is one of the comprehensive bridal business and artistry program in our history and we are thrilled to be presenting the program in 2017 with the amazing Joanne McDonough partnering with The Powder Group founder Michael DeVellis! Joanne's bio can be found below.

This program will provide an overview of the bridal industry from a business standpoint and a deeper focus on the artistic aspect of working with brides and bridal parties. participants can participate in the morning session only which includes am overview of working in the bridal business along with a bridal makeup demonstration or the full-day, hands-on workshop program where attendees will delve into workshop style focus on business and will participate in hands-on makeup application throughout the afternoon.

The Business and Beauty of Bridal Makeup - Full-Day Hands-on Workshop Will Include:

  • Design and application of a bridal makeup
  • An overview of good business practices working in the bridal industry
  • Marketing and branding basics for your bridal business
  • Defining the parameters of your bridal business
  • Marketing yourself as a bridal makeup artist: Add-on services: men’s grooming, brows, aesthetics, hair and more
  • Social media, on-line promotion and technology in the bridal business
  • Working with event planners, photographers and bridal businesses
  • Hiring and maintaining team and assistant rosters
  • Pricing, packages, day-rates and destination events
  • Invoicing, confirmations and contracts
  • Reservation deposits, payment methods
  • The makeup design/trial appointment
  • Creating an extraordinary client experience: service and follow up
  • Identifying bridal vendor resources
  • Partnerships and business relationships
  • Trade event participation
  • The psychology of bridal work
  • Addressing bride's frequently asked questions
  • Creating a bridal check list and the brides file
  • Communication with the bride and listening for critical clues
  • The dynamics of modern model makeup
  • The creation and design process of bridal makeup
  • Perfecting the skin
  • Basic and advanced beauty makeup
  • Must-have products and the essential bridal kit
    *Morning seminar-only attendees will review select portions of the above
Business & Beauty of Bridal

2017 SCHEDULE

New York City - SOLD OUT
Monday, March 13
Seminar - 10:00am - 12:00 pm
Hands-On Workshop - 1:00 pm - 6:00 pm
Location: MAKE UP FOR EVER Studio 8 East 12th Street, New York City, NY 10003

RATES

Full-Day Workshop
$290.00 TPG Pro members | $390.00 Non members | REGISTER NOW!

Seminar Only
$65.00 for TPG Pro members | $85.00 for Non-members | REGISTER NOW!

EVENT SCHEDULE

All seminar events will be held from 10:00am - 12:00pm
Full-day program will continue on to a hands-on workshop from 1:00pm - 6:00pm


Register Now

FULL-DAY PROGRAM - SOLD OUT

TPG PRO Member - $290.00

Non-Member - $390

SEMINAR ONLY - SOLD OUT

TPG PRO Member - $65.00

Non-Member - $85.00

ARTIST BIO:


Joanne McDonough

Joanne McDonough is the founder of Joya beauty and the seacoast's premiere makeup artist and skin care therapist. Licensed in New Hampshire, Maine and Massachusetts. Her artistic talent, diverse background and professional experience create a unique and simply beautiful style. Joya beauty's intimate studio, located in Dover, New Hampshire, offers Joya clientele the opportunity to learn, relax and be pampered. Whether it's for a skin care treatment, makeup application or lesson or a bridal consultation, Joanne has the innate skills and ability to bring out the natural beauty of each of her clients. Joanne also works as a volunteer for the American Cancer Society's Look Good Feel Better program at Wentworth Douglas Hospital in Dover, New Hampshire, is a member of the Associated Bodywork & Massage Professionals Association and has achieved Professional certifications from many other related industry organizations. Joanne’s work has been seen on the cover of Grace Ormond's Wedding Style and Marriage Magazine as well as in New Hampshire Wedding Magazine and she has provided makeup for wedding fashion events for such publications. www.joyabeauty.com