Business & Beauty of Bridal

New York City

The Business & Beauty of Bridal has been one of The Powder Group's core programs for the past ten years. As both the bridal and pro makeup industries have evolved, we have evolved this important program regularly to include the most up-to-date and critical information from every corner of the area of bridal and special event work. The program today is one of the comprehensive bridal business and artistry program in our history and we are thrilled to be presenting it one last time in 2019 with the amazing Joanne McDonough | BIO partnering with The Powder Group founder Michael DeVellis!

This program will provide an overview of the bridal industry from a business standpoint and a deeper focus on the artistic aspect of working with brides and bridal parties. Participants will not only get an overview of working in the bridal business, but participate in a hands-on portion where attendees will delve into workshop style focus on business and makeup application. While most bridal makeup programs focus solely on technique and product, this session will dig into client experience and help you provide the most sought after services in your market.

The Business and Beauty of Bridal Makeup - Full-Day Hands-on Workshop Will Include:

  • Design and application of a bridal makeup
  • An overview of good business practices working in the bridal industry
  • Marketing and branding basics for your bridal business
  • Defining the parameters of your bridal business
  • Marketing yourself as a bridal makeup artist: Add-on services: men’s grooming, brows, aesthetics, hair and more
  • Social media, on-line promotion and technology in the bridal business
  • Working with event planners, photographers and bridal businesses
  • Hiring and maintaining team and assistant rosters
  • Pricing, packages, day-rates and destination events
  • Invoicing, confirmations and contracts
  • Reservation deposits, payment methods
  • The makeup design/trial appointment
  • Creating an extraordinary client experience: service and follow up
  • Identifying bridal vendor resources
  • Partnerships and business relationships
  • Trade event participation
  • The psychology of bridal work
  • Addressing bride's frequently asked questions
  • Creating a bridal check list and the brides file
  • Communication with the bride and listening for critical clues
  • The dynamics of modern model makeup
  • The creation and design process of bridal makeup
  • Perfecting the skin
  • Basic and advanced beauty makeup
  • Must-have products and the essential bridal kit


New York City
Monday, December 7th
Time: 10:00am - 6:00pm
Location: MAKE UP FOR EVER Studio 8 E 12th St, New York, NY 10003


Full-Day Workshop
$320.00 TPG Pro members | $420.00 Non members | REGISTER NOW!


Seminar portion will be held from 10:00am - 12:00pm
Full-day program will continue on to a hands-on workshop from 1:00pm - 6:00pm

Register Now

DEPOSIT - $100.00

TPG PRO Member - $320.00

Non-Member - $420.00


Joanne McDonough

Joanne McDonough is the founder of Joya beauty and the seacoast's premiere makeup artist and skin care therapist. Licensed in New Hampshire, Maine and Massachusetts. Her artistic talent, diverse background and professional experience create a unique and simply beautiful style. Joya beauty's intimate studio, located in Dover, New Hampshire, offers Joya clientele the opportunity to learn, relax and be pampered. Whether it's for a skin care treatment, makeup application or lesson or a bridal consultation, Joanne has the innate skills and ability to bring out the natural beauty of each of her clients. Joanne also works as a volunteer for the American Cancer Society's Look Good Feel Better program at Wentworth Douglas Hospital in Dover, New Hampshire, is a member of the Associated Bodywork & Massage Professionals Association and has achieved Professional certifications from many other related industry organizations. Joanne’s work has been seen on the cover of Grace Ormond's Wedding Style and Marriage Magazine as well as in New Hampshire Wedding Magazine and she has provided makeup for wedding fashion events for such publications.