Hairstyling 101

Hairstyling 101
with William Edge
September 17 - 19, 2018

In this career-shifting, intensive, hands-on program, hair industry icon William Edge, owner of the William Edge, Van.Edge, Prodedgy and we.Spa family of salons and spas, along with the new William Edge Institute, will help you kickstart, or further develop, your hairstyling technique to strengthen your basic and beauty-focused work and up your game to new levels in hairstyling.

This event will allow participants to develop styling skills and easy up dos that skills and separate you from your competition. In Hairstyling 101, William will help you to develop the expertise and secure more clients and strengthen the area of hairstyling for your own skill set. In this intensive, three-day program you will learn about the tools, products and techniques that will help you develop a working knowledge of the art of hairstyling.

From a tools standpoint the program will cover how to use the most important styling tools including curling irons, flat irons, blow dryer and a selection of brushes to create the most requested and important styles to get you work in hair.

From a product standpoint, the program will review the basics of product types and uses, and explain how to choose the right product for your kit, and when and why various product types should – and shouldn’t – be used to create specific looks.

From a technique standpoint, William will take you through an understanding of hair types and textures, hygiene for hairstyling, creating strong beauty, special event and commercial hairstyles as well as the important area of understanding hairstyling for hi-definition work


  • Essentials for getting started in hairstyling
  • Developing a strong hair kit
  • Overview and use of tools and brushes
  • Hygiene for hairstyling
  • Best practices for working with clients
  • Must-know techniques: flatironing, curling, braiding, ponytails
  • Beauty styling for all areas of work
  • Hairstyling techniques for special events, red carpet
  • Hairstyling for HD


William Edge Institute
651 N. Business IH35 New Braunfels, TX
Monday, September 17 – Wednesday, September 19, 2018
Time: Monday/Tuesday 10:00 am – 6:00 pm
Wednesday 10:00 am – 3:00 pm
**Please note: Attendees will provide their own mannequin head and stand, and hair kit. A full kit list will be provided to registered attendees.


William Edge & ProdEdgy Salon Group and the William Edge Institute. As a second-generation hairdresser, William has a unique and inspiring approach to the world of beauty and education that keeps him relevant to all generations. He has worked with the Aveda brand for over 25 years, owning an Aveda Institute, 7 Lifestyle Salons throughout Texas, Nashville and Seattle. William’s career has taken him all over the world and made him a regular at fashion weeks and runways shows in New York, Seattle and Nashville. In addition to his acclaimed artistic work, William Edge is also one of the most insightful motivational speakers in our industry. His insightful, fresh perspective engages everyone around him to create a greater collective success.


Deposit - $100
TPG Pro Member - $690
NON-TPG Pro Member - $890