Hairstyling 101

In this amazing The Powder Group exclusive event, hair industry icon William Edge, owner of the William Edge, Van.Edge, Prodedgy and we.Spa salon family, will help you kickstart or further develop your hairstyling technique to strengthen your basic and beauty-focused. We are so pleased to be bringing this program to three markets across the US - New York City, Dallas and Seattle!

This event will allow participants to develop styling skills and easy up dos that skills and separate you from your competition. In Hairstyling 101, William will help you to develop the expertise and secure more clients and strengthen the area of hairstyling for your own skill set. In this intensive, two-day program you will learn about the tools, products and techniques that will help you develop a working knowledge of the art of hairstyling.

From a tools standpoint the program will cover how to use the most important styling tools including curling irons, flat irons, blow dryer and a selection of brushes to create the most requested and important styles to get you work in hair.

From a product standpoint, the program will review the basics of product types and uses, and explain how to choose the right product for your kit, and when and why various product types should – and shouldn’t – be used to create specific looks.

From a technique standpoint, William will take you through an understanding of understanding hair types and textures, hygiene for hairstyling, creating strong beauty, special event and commercial hairstyles as well as the important area of understanding hairstyling for hi-definition work.


  • Getting started in hairstyling
  • Developing a strong hair kit
  • Overview and use of tools and brushes
  • Hygiene for hairstyling
  • Best practices for working with clients
  • Best practices for working with clients
  • Beauty styling for all areas of work
  • Hairstyling techniques for special events, red carpet
  • Hairstyling for HD  

2016 Schedule

Event times are from 10:00 am - 6:00 pm each day.

  • Dallas, April 17 - 18, 2016
    William Edge Salon
    4001 Arlington Highlands Blvd #123, Arlington, TX 76018

  • New York City, June 26 - 27, 2016 - Sold Out
    MAKE UP FOR EVER Academy
    552 Broadway, 3rd Floor, New York, NY 10012


  • TPG Pro Member: $590 | REGISTER NOW!
  • NON-TPG Member: $790 | REGISTER NOW!
  • $100 deposit holds your space. | REGISTER NOW!
  • **attendees must provide their own mannequin head and stand, and hair kit. A full kit list will be provided to registered attendees.

William Edge is owner and creative influence of the William Edge, ProdEdgy and Vann.Edge Salon Groups as well as the founder of Pure Edge-ucation, a premiere education team. William Edge's commitment to education has brought him around the world, from London to Taiwan to Australia, performing hair/fashion shows and business/motivational seminars. William strives to bring excitement in learning & sharing to any venue. In addition to his acclaimed artistic work, William Edge is also one of the most insightful motivational speakers in our industry.

Register Now

Deposit - $100
Dallas, April 17 - 18, 2016
Payment Options
New York City, June 26 - 27, 2016 - Sold Out