Makeup 101

The Powder Group's Makeup 101 program will set you up for a deep and focused understanding of our industry, your craft and you as an artist. Not just for new artists, Makeup 101 takes you beneath your process and guides you, from the basics and beyond, to a new, more focused way of thinking about your work.

In an industry that is inundated with more and more makeup artists every year, and at a time when "makeup artist" has taken on varied meanings due to an influx of social media and influencers joining our industry, standing out from the pack is more important than ever. Makeup 101 is the program that separates fact from fiction, and gets you to an elevated place in your artistry, technique, career and the overall art of being a strong, working, makeup artist today.

From a review of our industry today and in depth color theory development, to an intensive study of beauty makeup and developing a deep understanding in working in HD and photography, this is the most intensive makeup program from The Powder Group. Makeup 101 is not only an amazing way to get your start in truly understanding the process and world of the professional makeup artist, but is a great way to rethink, regroup and rework your artistry for those who have already been working in the industry but want to move their artistry to the next level. For hairstylists or those in other areas of the industry this program is an incredible way to start or top up your knowledge of the art of makeup.

The three-day event will review the business and industry of the makeup artist, core knowledge and techniques, beauty and editorial makeup and more. Don't miss our first opportunity in 2017 to participate in our most popular core development program! REGISTER NOW!

2019 Schedule


Monday July 15 - Wednesday 17
TIME: 10:00am-6:00pm each day
LOCATION: MAKE UP FOR EVER Studio 8 East 12th Street, New York City, NY 10003


We are so pleased to announce three inspiring and informative days of industry insight, technique, product and artistry led by The Powder Group, Director of Artistry, James Vincent | BIO and our own Bethany Townes | BIO.

James VincentBethany Townes


Industry Review - what types of work is out there now and what is the best area for your personal situation.

Industry Terminology - from tear sheets to your CV to HD, what do the key terms used on a daily basis in the business of makeup artistry mean and how do they affect you.

Getting Started - how do you go from learning about makeup artistry to actively working in the business and from assisting up to keying a project.

Marketing and Promotion - using photos, websites, business cards and more to promote your business in the most efficient and cost effective ways.

Social Networking – how to include this critical area of promotion in your marketing mix successfully. What are the dos and don’ts. How to successfully brand yourself completely using Facebook, Twitter, Tumblr and so on.

Your Makeup Kit - what goes into a strong and effective makeup kit. How do you edit your kit per job. What will you need to be sure to keep as a must-have in your makeup kit.

Brushes - review of the most important tool you will use as a makeup artist. Density, shape, fiber type and cleaning your brushes are reviewed.

Tools - what are the must-have tools every makeup artist needs to keep in their kit, how do you use them and what extras should you keep around just in case.

Hygiene - what do you need to know about keeping yourself, your tools and your products in the best shape possible and how do you maintain the cleanest, safest work environment and experience for your clients.

Working with a Client - understanding how to create the most memorable experience for your clients, understanding non-verbal communication and what questions to ask before you get started.

Color Theory - the absolute necessity for every makeup artist to understand when considering every aspect of their makeup artistry. Color correction, choosing and mixing foundation shades, deciding on color product choices - all revolve around this critical aspect of makeup artistry.

Beauty Makeup Application - this covers nearly all the work you will do on a daily basis. Getting a strong basic makeup application to look flawless is the foundation for all aspects of makeup artistry.

Editorial, Photography and HD Makeup Application - this portion of the event covers how to move your work from basic to beyond beauty.

Self Evaluation – learn how to self-critique/evaluate your work regardless of your level of expertise in the industry and your area of work and develop your eye to understand how to make your makeup flawless in person as well as see what the camera will capture.

Makeup 101 demonstration and application portion of the event we will cover:

  • Preparing the Skin
  • Understanding skin type
  • Foundation matching and application
  • Color correction
  • Using texture
  • Highlight and Contour
  • Concealer and camouflage
  • Brow shape and application
  • Eye shape and size
  • Eye color application
  • Eye lining - powders, creams and liquids
  • Lashes - curling, mascara, false lashes
  • Bronzers and blush
  • Lips - pencils and lip color application
  • Shaping the lips


All product will be provided for use by attendees. Attendees should bring their own brushes if they have these tools. If not brushes will be provided for use by attendees during the program.


Due to the hands-on and personalized nature of this program, space is limited. Register or Place a Deposit Now!
For more information or to register by phone please contact 212.627.7447, or email

Register Now

Please Note: For any payment other than the amounts below, please send payment through Paypal to:
For payment by credit card over the phone please contact

Deposit - $250.00
**Required to hold spot for Makeup 101

Payment In Full -

Full Payment- $1,290.00

- $740.00