Industry Intensive: A Focus on Bridal

Monday April 8 - 9, 2019

Next up in The Powder Group's new Industry Intensive series, A Focus On Bridal. This event will begin with an evening reception for attendees on the evening of April 7, and continue on to a full-day, multiple presenter program that focuses completely on the many facets of the lucrative and exciting world of bridal. We will discuss this are of work with an approach that includes artistry, business, creating strong bridal industry relationships, and increasing your client experience to increase revenues. We are Whether you are new to the bridal business or you've been at it for years, this first-of-its-kind event, produced and hosted by The Powder Group founder, Michael DeVellis, is one that you do not want to miss! Featuring: Aga Rhodes, Joanne McDonough, Tami Bernard, Lerin Johnson, Michelle Durpetti and Collin Pierson Artist BIOs. | Register Here!


Industry Intensive Bridal Focus Presenters

2019 Schedule

Sunday April 7, 2019

Time: 6:30-8:00
Evening Reception

Monday April 8, 2019

Location: The Paulina - 1700 W. Division St, Chicago, IL
Time: 9:00 am - 6:00 pm

Presenter Sessions

  • On Becoming Preferred - Wedding Planner/Founder, Durpetti Events - Michelle Durpetti, Wedding Photographer - Collin Pierson, Publisher Modern Luxury Weddings - Amy Allen, Senior Catering Manager, The Langham Chicago - Davina Arceneaux

    In this very special program Chicago's top wedding planner, photographer and media and venue management, will discuss not only what it takes to become at the top of your field in the bridal industry, but what it takes to be considered a top, preferred, artist for within these important areas of the industry.

  • Artist to Artist: The Experience of Luxury - Makeup Artists. Aga Rhodes and Joanne McDonough

    Whether a bride is spending thousands or tens of thousands on her wedding, each has one thing in common. They want to not only create the most beautiful day for their guests and their fiance, but also to feel that she is being pampered and well taken care of all day and in the time leading up to the big day. *Includes makeup demos.

  • Team Dynamics: A Roundtable Forum - Lerin Johnson, Juan Jose Herrera, Michael DeVellis, Aga Rhodes Bridal Editorial Photographer - Collin Pierson

    A Roundtable Forum - a unique discussion that will focus on two areas of team work. First we will discuss the ins and outs of working with a team of artists as an agency style referral service. Next we discuss what it takes to be a strong and sought after team of makeup, hair and other creatives to successfully pitch your work to the best clients in your market

  • Building Your Bridal Business: The Fast Track - Makeup Artist, Tami Bernard

    Choosing a second career as a makeup artists sometimes means starting from zero at a time you should be starting to wind down your work life and begin to enjoy a more relaxed pace. In this impactful program we will discuss the process of moving on the fast track to a successful bridal career with Tami Bernard who in just two years has created one of the most successful bridal businesses on the central CA coast. *Includes makeup demo

  • Marketing Yourself in Bridal – Panel Session

    Led by Michael DeVellis this program will open up a discussion on how to sell your services in the new and constantly evolving arena of bridal beauty. We will discuss trade events, pricing, websites and listings sites along with the most impactful ways to make your business stand out in a crowded marketplace.

  • *Please Note: Presenters and exact schedule order is subject to change.

Tuesday April 9, 2019

Hands-on Workshops

Location: Make Up First - 100 N LaSalle St #1010, Chicago, IL 60602
Picture Perfect Bride - Joanne McDonough

Getting the look just right for each client is always the job of the professional makeup artist in Bridal but some artist have that special touch that brides long for. In this bridal beauty focused session, Joanne McDonough will take attendees through the perfect formula of product, service and technique to create today’s most picture perfect brides and create ongoing relationships that will support your business for years to come.

Time: 9am -1pm Bridal Editorial - Aga Rhodes

Bridal beauty has never been a more diverse terminology than it is today. With more and more brides creating once-in-a-lifetime experiences for themselves and their guests with stunning weddings of all kinds. These events often require a more editorially elevated touch from the makeup artist. Whether for the more beauty-focused bride or for an editorial bridal photo shoot, Aga Rhodes will lead artists through the special process that has made her one of the top go-to artists for photography and high-end brides in her market.
Time: 2pm-6pm


Deposit - $100.00

TPG Pro Members: $320.00 | REGISTER
Non-Members: $420.00 | REGISTER

Hands-On Workshops

TPG Pro Members: $120.00 or both: $200.00 | REGISTER
Non-Members: $160.00 or both: $300.00 | REGISTER

Questions please contact
Space is limited and available on a first-come, first-served basis.
Presenters are subject to change.


Ruby Room
1743-45 W Division St,
Chicago, IL 60622 Rate for Bridal Focus attendees: $129.00 Please Note: The event space is across the street from Ruby Room.


Deposit - $100

TPG Pro Members - $320.00

Non-Members - $420.00

TPG Pro Members Balance - $220.00

Non-Members Balance - $320.00


TPG Pro Members

Workshop Options:


Workshop Options: