The Powder Group is thrilled to invite you to our very first SENNA x The Powder Group program, Tuesday evening, October 16, in Los Angeles!
Please join The Powder Group Founder, Michael DeVellis along with SENNA Cosmetics founder Eugenia Weston for this very special program of education, inspiration and community at Eugenia's beautiful SENNA Makeup & Brow Studio, Beverly Hills.
Get social with Eugenia and the team from SENNA, network with your industry peers, receive a special 40% discount during the event and check out all the brand's makeup artist favorites including the new SENNA skin care line. Plus a special brow demonstration and discussion with Eugenia from 6:30-7:00 pm!
SENNA Studios are the incubators of new on-trend makeup products and tools, fresh ideas in makeup artistry and the most up-to-date brow looks, as well as a center for makeup and brow education for consumers and pros alike. Come spend an evening getting to know the brand and learn some key tips from the OG Brow Guru herself - Eugenia Weston.
This event is free to attend and open exclusively to TPG Pro members and our industry guests.
SCHEDULE & LOCATIONSENNA Makeup & Brow Studio Beverly Hills
Tuesday, October 16
Time: 6:00 - 9:00 pm
*Brow Demonstration by Eugenia from 6:30-7:00
Location: 367 North Camden Drive, Beverly Hills, CA 90210
To register for this program please contact email@example.com
Space is limited and available on a first-come, first-served basis.
Eugenia Weston BIO
Visionary. celebrity artist.
Eugenia’s story is an amazing evolution of a makeup artist, from drug store cosmetics counter girl to 1st licensed pro artist in California, to Emmy nominated celebrity artist, SENNA brand builder, teacher and mentor to professional artists, and internationally noted product innovator.
A pioneer in the beauty industry, Eugenia perfected her art training with legendary Hollywood makeup artists. Film work gave her an intuitive sense of the interplay of lighting and color. She was inspired to design cosmetics with intense pigments and flawless textures that perform exceptionally in the most demanding conditions.
Weston has worked with top celebrities and icons in fashion, photography, TV, film and music. Eugenia was makeup artist for shoots with famous photographers including Helmut Newton, Greg Gorman, Herb Ritts, and Matthew Rolston. An artist, innovator, mentor, and educator, Eugenia’s creativity and love of learning keep her on the forefront of new methods, formulas, and techniques to share with her clients and new makeup artists.
In 1992, Eugenia’s magnificent obsession with shapely brows inspired the breakthrough brow kit with stencils Form-A-Brow®. It makes getting the perfect brow bulletproof. It changed the face of brows worldwide. Her passion for shapely brows resulted in the now best-selling brow shaping service in her SENNA Cosmetics Makeup & Brow Studios.
Eugenia is still hands-on with her SENNA Studio clientele and celebrities. They are her inspiration for new colors, tools, and formulas that put artistry in everyone’s hands. She loves to share her secret techniques and show how makeup transforms beauty and life.
The rare combination of an exceptional beauty eye, a listening ear, and a talent for training makes Weston a makeup celebrity in her own right and an honored leader in the cosmetics industry. Emmy nominated for the 46th Emmy Awards Outstanding Makeup for Bette Midler’s makeup in the TV movie, “Gypsy”.