Basic Hair for Makeup Artists – It is a fact we have to face in this industry that makeup artists are now being asked to style hair.  Ford Artist and Youtube phenomenon Johnny Lavoy will demonstrate the basics styling skills, and easy up dos that can help you to secure that client.
Johnny Lavoy
Sunday 10:00–11:30 Studio A

Ingredients 101 – In today’s information driven society makeup artists are expected to know what is in the products they are using. Industry innovator Alison Raffaelle helps you identify and recognize the ingredients commonly used in cosmetic products and explain to your clients why they are being used.
Alison Raffaele
Sunday 12:00–1:30 Studio A

Highlighting and Contouring with Seamless Perfection – Creating a 3 dimensional makeup application is what separates the good from the great artists in the industry. Understanding how to plan and execute this incredibly easy but intimidating technique is key to perfecting your makeup skills. Whether you are airbrushing or not, Sheila McKenna of Kett Cosmetics will demonstrate how to achieve a beautiful makeup application utilizing this technique with an airbrush and a foundation brush.
Sheila McKenna for Alcone
Sunday 2:00-3:30 Studio A

Working in Catalogue and Advertising – David Goforth tells you what you need to know to be successful in this lucrative area of the industry.  Watch and learn as David gives you the information that will help you get a foot in the door of a normally agency-artist dominated field and demonstrates the skills that will help you stay there.
David Goforth
Sunday 10:00-11:30 Studio B

Body Beautiful Airbrush – Creating flawless skin all over the body is one of the most overlooked and underrated skills of being a great makeup artist.  This event will discuss concealing, correction, skin tone change and other techniques essential for todays makeup artist in fashion, catalogue, beauty, bridal and all areas of makeup.
David Goforth
Sunday 12:00-1:30 Studio B

Working in Fashion and Music – Working in both the fashion and music industries requires a skill set that goes beyond beautiful makeup and includes dealing with agents, ego and an ever changing demand on your application.. Watch New York and Nashville based artist Colleen Runne as she tells you how to transorm your clients for their personal appearances, performances and everyday lives.
Colleen Runne
Sunday 2:00-3:30 Studio B

Hi-Def Beauty – Understanding the intricacies of HD essential to designing and applying a flawless face. Make Up For Ever’s Kevin Bennett brings you through the need to know basics of High Definition and demonstrates the things you can do to adapt your own application for this meticulous medium.
Kevin James Bennett for Make Up For Ever
Sunday 12:00-1:30 Studio C

Makeup as Art – There are many situations when makeup is used to transform a model into a piece of art. The makeup is not used to simply enhance the model¹s appearance, but is used to completely transform and recreate something newŠ seen in editorial pages, drag, performance art and music videos. Whether working on a photograph, on stage or on video, It is imperative to know how to design the most effective makeup.
Keri Blair for MAC
Sunday 4:00-5:30 Studio C

Stila Style - Editorial Makeup – Sarah Lucero, Director of Artistry for Stila cosmetics, introduces you to the signature style that has made Stila a leader in the makeup market. Sarah will focus on working with color and matte texture in Editorial situations and introduce you to her favorite products from the Stila line.
Sarah Lucero
Sunday 12:00-1:30  Studio D

Multicultural Beauty – In this bilingual workshop The Powder groups own Orlando Santiago shows the skills and style that have helped him make a name for himself in the Latin market while helping you recognize some of the techniques and trends necessary for this client base.
Orlando Santiago
Sunday 2:00-3:30 Studio D

Temptu Airbrush Beauty – Learn airbrush makeup techniques designed to conquer beauty, bridal, fashion photography and hi-def television. Through a live demonstration focusing on application and product knowledge, Jenai will focus on airbrush cosmetics featuring Temptu's award-winning S/B makeup. Learn the cosmetics benefits that are unique to the art of airbrush application and how to incorporate Temptu products into your kit.
Jenai Chin for Tempu
Sunday 12:00-1:30 Studio E

Makeup 101 – A perfect introduction to the basics of makeup artistry for those just getting into the field. Full application of a beauty makeup will be reviewed including review of tools, product types, application technique and finishing skills.
Gregg Hubbard for Crown
Sunday 2:00–3:30 Studio E

Creating Beauty – Industry Icon Tobi Briton brings her eye for color and texture to this exciting seminar. Learn from Tobi as she demonstrates the techniques and discusses tricks for finding inspiration that will help you find new directionin your everyday beauty applications and make your makeup more beautiful than ever.
Tobi Britton
Monday 4:00-5:30 Studio E

Evolution of a Photo Shoot – Creating a beautiful and effective editorial story takes more than just great makeup artistry. In this unique event, Victorija Bowers takes you through the process of creating magazine editorials and using make up artistry as a part of, or the lead story teller of the piece. Discussion and demonstration will review the process of putting together the story and working as an effective part of the team to create cohesive, currant and beautiful work.
Viktorija Bowers
Sunday 10:00-11:00 Studio F

Kit Focus – The Powder Groups James Vincent presents his most popular workshop with this Kit Focus Seminar.  Whether you are a veteran in the industry or just building your makeup kit this seminar will save you money, time, and a bad back by exploring how to make the most out of what you have while bringing the least amount of makeup to set.
James Vincent
Sunday 11:30–12:30 Studio F

Tools of the Trade – An artists tools can make a makeup better or worse.  With so many choices making the decision can be overwhelming.  This seminar shows you what tools to choose for any application and how to make the most of what you have.
James Vincent for Crown Brush
Sunday 1:00–2:00 Studio F

The Creation of a Brush – Understanding the artistry and execution that is involved in the design and building of your brushes can help you appreciate not only how they are made but understand their many uses and how to use them most effectively, and make them last a lifetime.
FM Brush
Sunday 2:30-3:30 Studio F

Fantasy Makep... Mystical Beauty – Fantasy makeup is often used in editorial pages, music videos and theater. This class explores techniques for using appliqués, glitter, stencils, paints and the appropriate brushes to transform a model into a work of art.
Royal Brush
Sunday 10:00-11:00 Studio G

Using Color Everyday – Makeup maverick Linda Mason is legendary for her unexpected and extraordinary color choices. Watch Linda as she explains how to elevate your makeup beyond the browns and neutrals and become comfortable with an unlimited palette at every opportunity, and to appropriately use color in everyday beauty and event makeup applications to make your work and your client stand out.
Linda Mason
Sunday 12:00-1:30  Studio G

Penciling In Beauty – Breaking down makeup to its most basic principles allows you to use product in ways that are uncharacteristic and unexpected. Pencil Me In Cosmetics shows you how to atep outside the box and use pencils to design and complete an entire face.
Spring Super for Pencil Me In
Sunday 1:00-2:00 Studio G

Working in the Union – Working on today’s hottest films, television shows and theatrical productions most often means working as a union makeup artist and understanding what you need to know about this area can get you working much faster on these projects. Local 798 VP Cindy Gardner will review the need–to–know information about getting into and working in the union.
Cindy Gardner
Sunday 11:30–12:30 Studio H

The Art of Airbrush Makeup – Airbrush Makeup has finally eclipsed its novelty status and has quickly become a mainstay in any artists' repetoire. In this 90 minute seminar, Hagen Linss demonstrates and explains how to incorporate this vital technique into your existing skillset, both instead of and alongside traditional makeup. Topics include the key advantages of airbrush makeup, when and when not to use it, and choosing the right products and tools for your next job.
Hagen Linss for Obsessive Compulsive Cosmetics
Sunday 1:00-2:00 Studio H

Starting Your Own Makeup Line – Whether you want to develop a small set of brushes as a thank you gift to your best clients or develop and entire color line. This event will take you through the myths and must-know information about one of the most popular long-term goals of so many makeup artist.
Panel
Sunday 2:30–3:30 Studio H

PR and Publicity – This important event will help you develop an understanding of how PR works and how to position yourself, your work and your career in a way that is appealing to press, getting you noticed and mentioned in print and online media, and raising your industry profile.
Michael DeVellis
Sunday 4:00–5:00 Studio H

Editorial Beauty – Strong editorial beauty techniques for hair and makeup are not exclusive to working with magazines and editorial shoots. Johnny Lavoy demonstrates the techniques for makeup and hair that have made him a rising star in the celebrity, editorial and print advertising worlds - by applying the techniques he has perfected for the camera to every clients beauty look.
Johnny Lavoy
Monday 10:00-11:30 Studio A

The Eco-Concious Makeup Artist – Understanding your effect on the world around you is essential as our natural resources become less available and more endangered. Industry Pioneer Alison Rafaelle reveals the truth about our industries impact on the environment and helps you understand what you can do to make a difference.
Alison Raffael
Monday 12:00-1:30 Studio A

Red Carpet Beautiful – Understanding how your client will look both up close and for the cameras is essential for every artist. Watch industry leader Joanna Schlip as she reveals a world of glamour and evening gowns and the details you need to know to keep your clients looking red carpet beautiful - be it for their wedding or a day at the office.
Joanna Schlip
Monday 2:00-3:30 Studio A

NYC Fashion Week, Stila Style – Sarah Lucero, Stila’s Director of Artistry introduces you to her favorite looks from the runways of New York’s Fashion week. Watch and witness as Sarah shows you the signature smokey eyes amd perfect complexions that Stila is known for.
Sarah Lucero
Monday 12:00-1:30  Studio B

Rock-N-Roll Beauty – Shiny Mama creator and rocking chanteuse Yana Chupenko shows you the secrets to creating the looks that make the music industry so exciting and tells you how to incorporate that in to your every day work, as well as design a great editorial or live performance look that will rock.
Yana Chupenko
Monday 10:00-11:30 Studio C

Prosthetics in Beauty – Special FX need not be limited to science fiction and monster movies. Make Up For Ever artist, Floriane David brings the drama of prosthetics to the editorial world in this workshop and shows you how to incorporate these techniques and products into your own work to make your work unique and stand out.
Floriane David for Make Up For Ever
Monday 12:00-1:30 Studio C

Making Money with Makeup Lessons – Become a trusted resource for all things beautiful by offering makeup lessons as part of your everyday book of business. Bring in bookings throughout the year and outside of the bridal months. Joanne McDonough, National Makeup Artist for MakeUpMania, will help you with marketing ideas, structuring the appointment and introducing new products to your clients. Your clients will come to rely on you as their personal consultant for all their cosmetic needs. Build a seasonal following as well as create the buzz in your area that you are the must see expert.
Joanne McDonough
Monday 2:00-3:30 Studio C

Close-Up – Uncover the process of making someone look their best learn the secrets of applying a "no makeup" makeup. Enhance beautiful features while minimizing flaws. Explore techniques and tools for concealing, grooming brows, contouring, bronzing, blushing, enhancing lashes and perfecting skin. Whether working on men or women, headshots, personal appearances or TV, you'll acquire the skill for enhancing beauty without heavy makeup.
Bianca Alexander for MAC
Monday 4:00-5:00 Studio C

Naked Cosmetics – Quick Change Artist ­ In today's industry time is money. Learn how to streamline your make-up kit, change make-up looks easily, and provide these unique looks quicker than ever before. Make a name for yourself as an artist who can create beautiful artistry in a short period of time, using loose powder pigments. Join Naked Cosmetics National make-up artist for a new twist on established artistry techniques to take your business to the next level.
Naked Cosmetics
Monday 10:00–11:30 Studio D

Makeup For Women of Color – Working with various darker skin tones can be a stressful experience if you don’t understand the basics of skin undertone and texture, product variation and cultural and regional variation on application technique. This information seminar takes the guess work out of working on darker skin tones.
Margina Dennis
Monday 12:00-1:30 Studio D

Setiquette 101 – Your behavior on a set can be the difference between getting hired again or not.  Learn who is who in the in the industry, how to conduct yourself and what behavior brands you as the professional and keeps you getting hired back.
Gregg Hubbard
Monday 2:30-3:30 Studio D

Skin and Face Essentials – Preparing your clients before the application is essential to creating a flawless finish. Janet Paolucci shows you the techniques of the pro friendly Skindinavia skincare range and the must have products from industry icon Alcone that every artist should keep in their kit to create the flawless facial canvass as a starting point from which your creativity can come to life.
Janet Paolucci for Alcone
Monday 10:00-11:30 Studio E

Temptu Body – Learn different body techniques designed to take you from fashion, film, television and more. Through a live demonstration focusing on application and products that have set Temptu apart in the Body Art world for over 25 years, Jenai will teach you all about temporary tattoos, body art, stencil, tattoo coverage and more.
Jenai Chin for Temptu
Monday 12:00-1:30 Studio E

A Changing Industry – Making money as a makeup artist requires tenacity, technique and the ability to adapt for each job and an industry that is constantly evolving and changing. In this important event we I’ll discuss the changes in technology, media, product, ingredients, and types of work available in our dynamic industry. 
Monday 2:00-3:00 Studio E

Idol Eyes – Learn and understand the impact that iconic women have made on the face of fashion and how their timeless looks will always stay in style.  James Vincent demonstrates looks and talks product and transforming these looks into modern interpretations. Demonstrated looks may include and are not limited to Josephine Baker, Elizabeth Taylor, Twiggy and Deborah Harry.
James Vincent
Monday 10:00–11:00 Studio F

Keying a Project – When you are left with the responsibility to make it all happen, from hiring artists to designing a look and ensuring its execution is flawless by your entire team, the work goes beyond just being a strong makeup artist and you take on the role of manager, designer, teacher and even therapist. James Vincent takes you through the process and the critical do’s and don’ts of keying any project - from film to an editorial shooot, bridal work to a fashion show.
James Vincent
Monday 11:30-12:30 Studio F

The Creation of a Brush – Understanding the artistry and execution that is involved in the design and building of your brushes can help you appreciate not only how they are made but understand their many uses and how to use them most effectively, and make them last a lifetime.
FM Brush
Monday 1:00-2:00 Studio F

Cover Up – There is no secret to effectively camouflaging birthmarks, scars, or other blemishes and skin imperfections. Expert cover up work simply takes a strong understanding of texture and color theory and knowing the products that will and won’t work to be successful in this critical area of makeup application.
Orlando Santiago
Monday 2:30–3:30 Studio F

Brow Focus – Eyebrows are an essential part of every makeup application.  In this session brow expert Landy Dean will demonstrate the skills that will separate you from other artists as you learn the tips, techniques and tools that have made him one of today’s rising stars.
Landy Dean
Monday 10:00–11:30 Studio G

Blogger Forum – The internet has become a place for makeup artists to build their network, their name recognition and create credibility and blogs have become the hottest way to stay connected to all that’s hot in the world of makeup and makeup artistry. In this panel discussion led by Elke Von Freudenberg, founder of The Beauty Blog Network, you’ll learn how to become a part of this important network of artists, develop your own blog and become a part of the growing blogger community who shares your passion for beauty.
Von Freudenberg
Monday 11:30-12:30 Studio G

Breaking Down a Script – Working in Film, Television or Theatre requires interpreting the written word and developing a character, and changes in that characters makeup based on many intricate factors. Local 798’s Cindy Gardner gives you the information and advice you need to successfully create the breakdown of the script that will allow you to easily meet the needs of any project.
Cindy Gardner
Monday 1:00-2:00 Studio G

Marketing to the Bridal Market – The bridal industry is one of the most important and consistent areas of makeup artistry. In this session you will learn how to develop a strong bridal business, market yourself to this important part of the industry, maintain and grow a strong returning client list and develop a sustainable and professional business in this ever–growing area of makeup artistry.
Michael DeVellis
Monday 2:30–3:30 Studio G

Bridal Beauty – The Bridal makeup artist has their own special set of required skills and techniques that make them a class of their own. Megan Garmers demonstrates the products and techniques you need to be a success in your own market and helps you understand how to make the most important day in any woman’s life a success for you.
Johnny Lavoy
Monday 4:00–5:00 Studio G

Working Everyday – In the makeup industry the artists who work everyday are the artists who not only can do the work that many types of work entail, but also understand the basics and fundamentals of business as well as the importance of beautiful makeup. In this workshop you will learn the how to perfect your work and promote yourself in a way that will keep you making money.
David Goforth
Monday 10:00-11:00 Studio H

Mastering Retail – Working in a retail environment is one of the most challenging jobs any makeup artist can have. From a part-time makeup artist at a salon or department store to a national artist for a major brand - Gregg Hubbard takes you through the necessary technique, sales and interpersonal skills you need to ensure that both your clients and the brand you are working for are thrilled with the job you do.
Gregg Hubbard
Monday 11:30-12:30 Studio H

Branding You – Like any business, yours as a makeup artist is one that requires successful planning and branding. How do you get across your brand to your existing and potential clients. How do you develop, or strengthen, your personal–brand so that it truly represents you and your business from your business cards to your website and the images of your work you choose to represent yourself.
Michael DeVellis
Monday 1:00–2:00 Studio H

Macro-Photography Makeup – A Close look at Beauty...Macro Photography Make-Up Close up photography on eyes, lips and face is frequently seen in editorial and print ads. Anabel Vargas will explain the process of how the magnified lens and ultra sharp focus affects the look of make up and how to accomplish a beautiful clean look easily using the right brushes.
Royal Brush
Monday 2:30–3:30 Studio H

Portfolio and Website Focus – The two most important ways of promoting your images go hand–in–hand in the modern makeup artist business.  A portfolio needs to work in conjunction with an online presence of your work and in this session you’ll learn how to choose the images that will get you hired, how to set up your book and website, what not to use and how to approach getting your work seen by the clients you want to hire you.
Michael DeVellis
Monday 4:00–5:00 Studio H

Making Up With – Every successful artist develops a signature style that helps them gain notoriety.  In this Seminar you will see first hand the artistry that separates them from others in the industry and learn the secrets that have kept them working.  Listen as they discuss their career, offer tips on how to take yourself to the next level, and demonstrate the techniques that have made them the industry-standard for pro artistry.

Making Up With Eve Pearl
Sunday 4:00-5:30 Studio B

Making Up With Billy B
Sunday 10:00-11:30 Studio C

Making Up With Sandy Linter
Monday 10:00-11:30 Studio B

Making Up With Jon Hennessey
Monday 2:00-3:30 Studio B

Mature Faces – As clients age, their skin and their makeup needs change with them. This critical event will help you understand how to maximize your knowledge of product and make every client feel that their most radiant at any age.
TWO SESSIONS
Tobi Britton
Sunday 10:00-11:30 Studio E
Eve Pearl
Monday 2:00-3:30 Studio D

FORUMS

The Agency Forum – In this panel discussion, representatives and artists from some of top agencies talk about what you will need to do to become a successful agency artist. Discussion clarifies the role of the agent in artistry and also includes facts and opinions on building your book, branding your name, assisting top artists and what you need to do to be represented.
Sunday 4:00-5:00 Studio G