THE ARTIST SUMMIT
The Artist Summit is two day artist program for the professional makeup artist and those who share their passion for the art of makeup. The program consists of two days of artist events including seminars, hands-on workshops, panel forums and The Summit Shop - a retail environment at the event. An opening event on the evening of the first day of the Summit will also be a part of the program. Over the two days of the event attendees will have access to over 70 seminars and forums and 16 hands-on workshops.
THE SUMMIT SHOP
The Summit Shop is a retail environment that will be located within the space of The Artist Summit. The shop is not a “trade show floor”. The environment will be set up with a consistent tabling and draping for all sponsors who are a part of the environment. The space will not be designed to allow for full booth installations, however custom tabletop signage and floor signage is encouraged.
Demonstrations may happen behind counter space or one demo per every 12 feet of counter space on the outside of the counter area.
The Summit Shop will open 30 minutes prior to the first event each day and closing 30 minutes after the last event of each day ends. The general pro-public will be invited to come and experience The Summit Shop without a requirement to participate in the Summit.
*There will be no charge to enter The Summit Shop for attendees or non-attendees of The Summit.
WHEN & WHERE
Program to launch October 12 and 13, 2008 in New York City at Metropolitan Pavilion on the Gallery (4th) and Level 5th) floors.
Los Angeles, Vancouver, Chicago, Toronto and Atlanta are being considered as additional event sites for 2009. International sessions are being considered for Sydney, Berlin and London.
MARKETING
We will market The Artist Summit extensively through print advertising in On Makeup Magazine, which includes a multi-issue ad campaign and an intensive saturation of each Summit market with complimentary copies of Summer and Fall, 2008.
We will also maximize our internal promotional vehicles to promote the event: The Powder Group Report (email newsletter), For The Love Of Makeup (blog), postcard mailings nationally, our websites onmakeupmagazine.com, thepowdergroup.com, themakeupshow.com, theamericanbeautytour.com and the programs own website theartistsummit.com.
Additional PR initiatives, to the blogger and other pro-relevant media, print and online, will also take place beginning in Fall, 2008.
BRAND INVOLVEMENT
There are three levels of involvement that your company can take on as a part of The Artist Summit events. Rates are based on a per-event agreement starting with The Artist Summit NYC.
PRODUCT SPONSOR
$850 + product
Sponsor opportunity:
- Opportunity to present one seminar presentation during the Summit
- Provide product to presenters of seminars and workshops
- Provide product for use by attendees in the workshop spaces
- Provide print materials to all attendees in Summit Shop
- Inclusion on website and in press release
- Pair of complimentary Two-Day Summit Passes
- Discounted additional passes to Summit.
- 6 linear feet of retail counter space in The Summit Shop for an additional $450 (Total $1300)
SPONSOR
$1850 + product
All Product Sponsor benefits plus:
- 12 linear feet of retail counter space in The Summit Shop
- Opportunity to present one seminar presentation during the Summit
- Provide product to presenters of seminars and workshops
- Provide product for use by attendees in the workshop spaces
- Provide print materials to all attendees in Summit Shop
- Inclusion on website and in press release
- 2 pairs of complimentary Two-Day Summit Passes
- Discounted additional passes to Summit.
SUMMIT SPONSOR
$4500 + product
- 24 linear feet of retail counter space in the Summit Shop
- Opportunity to present two seminar presentations during the Summit
- Opportunity to present one hands-on workshop during the Summit
- Opportunity to provide product gift or samples to all two day Summit Pass holders
- Sponsorship of welcome reception for presenters, sponsors, Two-Day Summit Pass holders
- Provide product to presenters of seminars and workshops
- Provide product for use by attendees in the workshop spaces
- Provide print materials to all attendees in Summit Shop
- Inclusion on website and in press release
- Four pairs of complimentary Two-Day Summit Passes
- Discounted additional passes to Summit
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