usiness & Beauty of Bridal


Our Bridal Business Forum is a first-ever, full day discussion and open forum dedicated to specifically to the business aspect of bridal. Our The Powder Group bridal programs have been changing the game in the bridal beauty business for 18 years and this program has been developed to continue that trend.

As both the bridal and pro makeup industries have evolved, we have evolved this important program regularly to include the most up-to-date and critical information from every corner of the area of bridal and special event work. This program is one of the comprehensive bridal business programs in our history and we are thrilled to be presenting it in a way that will include our community engagement and feedback throughout.

Our Bridal Business Forum will take place completely online on Monday, November 15 from 12:00-6:00 PM Eastern time. The program will be led by Joanne McDonough in partnership with The Powder Group founder, Michael DeVellis.


  • Joanne McDonough
  • Michael DeVellis








The Brands Summit


Monday, November 15, 2021
Time: 12:00pm - 6:00pm
Location: ONLINE Zoom Session

Bridal Business Forum Topics Will Include:

  • Defining Your Business
  • Knowing Your Why
  • The Basics of Bridal Business
  • Defining Your Bride
  • Services and Rates
  • Deposits/Retainers, Payments and Invoicing
  • Trials and Design Appointments
  • Speaking to Your Audience
  • Defining Your Brand
  • Documents, Templates and Checklists
  • Marketing Yourself as a Bridal Business
  • Create Strong Promotional Images
  • Websites and Online Promotion
  • Social Media
  • Legal Issues
  • Creating Industry Relationships
  • Your Kit and Your Brand
  • Services Menu and Add Ons
  • Hiring and Maintaining a Team


TPG Pro members: $90.00 for each day | REGISTER NOW!
Non members: $120.00 for each day | REGISTER NOW!
Questions please contact

For more information about this program or for help with registration please contact
Space is limited and available on a first-come, first-served basis.


Monday November 15

TPG PRO Members - $90.00

Non-Member - $120.00


Joanne McDonough

Joanne McDonough is the founder of Joya beauty and the seacoast's premiere makeup artist and skin care therapist. Licensed in New Hampshire, Maine and Massachusetts. Her artistic talent, diverse background and professional experience create a unique and simply beautiful style. Joya beauty's intimate studio, located in Dover, New Hampshire, offers Joya clientele the opportunity to learn, relax and be pampered. Whether it's for a skin care treatment, makeup application or lesson or a bridal consultation, Joanne has the innate skills and ability to bring out the natural beauty of each of her clients. Joanne also works as a volunteer for the American Cancer Society's Look Good Feel Better program at Wentworth Douglas Hospital in Dover, New Hampshire, is a member of the Associated Bodywork & Massage Professionals Association and has achieved Professional certifications from many other related industry organizations. Joanne’s work has been seen on the cover of Grace Ormond's Wedding Style and Marriage Magazine as well as in New Hampshire Wedding Magazine and she has provided makeup for wedding fashion events for such publications.