For anyone just getting started or interested in pursuing a career in makeup, Makeup 101 is the perfect introduction to the world of professional makeup artistry. Starting from the basics, we’ll take you through the entire process of creating a flawless beauty makeup, help you understand your product and tools, create a strong comprehension of face shape and how to design and create a perfect makeup application for every job.

If you have already been doing makeup, but have never received formal training, Makeup 101 is a fantastic compliment to the skills you have begun learning and practicing as a professional makeup artist, Makeup 101 can’t be beat to fine tune your technique and gain a stronger understanding of the decision making process you will use to become the best artist you can be.

MAKEUP 101 WILL REVIEW THE FOLLOWING:

Industry Review - what types of work are out there now and what is the best area for your personal situation.

Industry Terminology - from tear sheets to your CV to HD, what do the key terms used on a daily basis in the business of makeup artistry mean and how do they effect you.

Getting Started - how do you go from learning about makeup artistry to actively working in the business from assisting up to keying a project.

Testing - how to go about getting the strongest pictures of your work to showcase your skills to  potential clients. Where to find models, photographers - how to choose photos to use.

Marketing and Promotion - using photos, websites, business cards and more to promote your business in the most efficient and cost effective ways.

Your Makeup Kit - what goes into a strong and effective makeup kit. How do you edit your kit per job. What will you need to be sure to keep as a must-have in your kit.

Brushes - review of the most important tool you will use as a makeup artist. Density, shape, fiber type and cleaning your brushes are reviewed

Tools - what are the must-have tools every makeup artist needs to keep in their kit, how do you use them and what extras should you keep around just in case.

Hygiene - what do you need to know about keeping yourself, your tools and your products in the best shape possible and how do you maintain the cleanest, safest work environment and experience for your clients.

Working with a Client - understanding how to create the most memorable experience for your clients, understanding non-verbal communication and what questions to ask before you get started.

Color Theory - the absolute necessity for every makeup artist to understand when considering every aspect of their makeup artistry. Color correction, choosing and mixing foundation shades, deciding on color product choices - all revolve around this critical aspect of makeup artistry.

Beauty Makeup Application - this covers nearly all the work you will do on a daily basis. Getting a strong basic makeup application to look flawless is the foundation for all aspects of makeup artistry. In the application portion of the event we will cover:

• Preparing the Skin
• Understanding skin type
• Foundation matching and application
• Color correction
• Using texture
• Highlight and Contour
• Concealer and camouflage
• Brow shape and application
• Eye shape and size
• Eye color application
• Eye lining - powders, creams and liquids
• Lashes - curling, mascara, false lashes
• Bronzers and blush
• Lips - pencils and lip color application
• Shaping the lips

Variations on Beauty - we will also review how to use your knowledge of beauty makeup application to create effective makeup applications for bridal, photography, hi-def, film and television and theater.

MAKEUP 101 FALL 2008 SCHEDULE:

New York City - September 13-15 at Make Up For Ever
Las Vegas - October 4-6 at Desert Ice Studios
Toronto - November 15-17 at Industry Cosmetics

INTRODUCTORY RATE:

Makeup 101 is being introduced for Fall 2008 at a special rate of $990 for the three day event.
Space is limited to 12 participants.
Supplies are provided.

REGISTRATION:

To register for Makeup 101 please contact 212.627.7447, 1.866.876.9337 or email info@thepowdergroup.com for more information.