Bridal Forum

BRIDAL BUSINESS FORUM
MONDAY APRIL 28 - TUESDAY APRIL 29, 2025
ONLINE

A focus on the business and artistry of the bridal makeup artist has been one of The Powder Group's core focuses for the entirety of our more than 20 years in business.

Over that time, as both the bridal and pro makeup industries have evolved, we have evolved our bridal programs regularly to include the most up-to-date and relevant information from every part of the bridal beauty business.

Today, our programs remain the most comprehensive and intensive bridal artistry and business programs in the industry.

For 2025 we are thrilled to introduce our new Bridal Artistry and Business Forum — a first-ever, two day online discussion and open forum dedicated to specifically to both the business and artistry aspects of bridal. The program will be presented by seven of our most renowned bridal experts including: Dee Rouzan, Joanne McDonough, Aga Rhodes, Tami Bernard, Rashida LaShawn Williams, Joyce Luck and Despina Scandalis.

The Business and Beauty of Bridal is sponsored by Beekman 1802, Skindinavia, RCMA Makeup, OMNIA, Senna, ESUM, Alcone Company, Cinema Secrets and ANISA Beauty.

This event is produced and hosted by The Powder Group founder, Michael DeVellis. REGISTER HERE


PRESENTERS

Bridal Forum


SPONSORED BY

Bridal Forum

SCHEDULE

All Times In Eastern

Dates: Monday, April 28 - Tuesday, April 29
Time: 12:00pm - 6:00pm Eastern each day
Plus a ONE MONTH on-demand rewatch!


BRIDAL PROGRAM DETAILS:

  • Design and application of a bridal makeup
  • An overview of good business practices working in the bridal industry
  • Marketing and branding basics for your bridal business
  • Marketing your services as a bridal makeup artist including add-on services: men’s grooming, brows, aesthetics, hair and more
  • Social media, on-line promotion and technology in the bridal business
  • Working with event planners, photographers and bridal businesses
  • Hiring and maintaining team and assistant rosters
  • Pricing, packages, day-rates and destination events
  • Invoicing, confirmations and contracts
  • Reservation deposits, payment methods
  • The makeup design/trial appointment
  • Creating an extraordinary client experience: service and follow up
  • Identifying bridal vendor resources
  • Partnerships and business relationships
  • Trade event participation
  • The psychology of bridal work
  • Addressing bride's frequently asked questions
  • Creating a bridal check list and the brides file


    • RATE

    TPG Pro Members: $290.00 | REGISTER NOW!
    Non-Members: $390.00 | REGISTER NOW!

    For more information about this program or for help with registration please contact kenya@thepowdergroup.com
    Space is limited and available on a first-come, first-served basis.


    REGISTER

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    Deposit - $90.00

    TPG Pro Members - $290.00

    Non-Members - $390.00