Business & Beauty of Bridal

JULY 22, 2024 - NYC

The Business And Beauty of Bridal has been one of The Powder Group's core programs for more than 15 years. Over that time, as both the bridal and pro makeup industries have evolved, we have evolved this important program regularly to include the most up-to- date and important information from every part of the bridal beauty business.

Today, the program remains the most comprehensive and intensive bridal artistry and business program in the industry at The Powder Group, and we are thrilled to be presenting the program live and in- person once again for 2024!

We’ll be bring the event to three cities across the country, and featuring one of our top bridal presenters in each: Chicago featuring Aga Rhodes, New York City featuring Joanne McDonough and Los Angeles featuring Tami Bernard! Plus The Powder Group founder, Michael DeVellis presenting alongside these incredible artists in each city! This program is an in depth look at the bridal industry at-large focusing on the business, experiential and artistic parts of the business of bridal.

The full-day program will review all areas of the program agenda noted below in the morning and moving on to artistry and experiential demonstration and attendee hands-on makeup workshop in the afternoon. Participants will work on each other as models during the hands-on portion of the program. The Business and Beauty of Bridal is sponsored by Beekman 1802, Skindinavia, RCMA Makeup, OMNIA, Senna, ESUM, Cinema Secrets, Le Mieux, TEMPTU, FACE atelier, ANISA Beauty, Antonym Cosmetics, Make-up Designory, Beautyblender, Codex Labs and Kryolan and Rebels and Outlaws. REGISTER NOW!


Business of Bridal Presenters



April 8 - Chicago with Aga Rhodes
Hosted at Make Up First School of Makeup Artistry

July 22 - New York City with Joanne McDonough
Hosted at Make-up Designory

August 5 - Los Angeles with Tami Bernard
Hosted at Make-up Designory
Time: All sessions run from 10:00 AM - 6:00 PM


The Business and Beauty of Bridal Program Will Include:

  • Defining the parameters of your bridal business
  • Marketing yourself as a bridal artist
  • Social media focus for bridal
  • On-line promotion and technology in the bridal business
  • Working with event planners, photographers and bridal businesses
  • Hiring and maintaining team and assistant rosters
  • Pricing, packages, day-rates and destination events
  • Invoicing, confirmations and contracts
  • Reservation deposits, payment methods
  • The makeup design/trial appointment
  • Add-on services: men's grooming, brows, aesthetics, hair and more
  • Creating an extraordinary client experience: service and follow up
  • Creating future income opportunities from your bridal business
  • Identifying bridal vendor resources
  • Partnerships and business relationships
  • Trade event participation
  • The psychology of bridal work
  • Addressing bride's frequently asked questions
  • Creating a bridal check list and the brides file
  • Communication with the bride and listening for critical clues
  • The dynamics of modern model makeup
  • The creation and design process of bridal makeup
  • The many purposes of the face chart
  • Perfecting the skin
  • Basic and advanced beauty makeup technique
  • Incorporating trend into bridal makeup
  • Must-have products and the essential bridal kit


TPG Pro members: $290.00 | REGISTER NOW!
Non members: $390.00 | REGISTER NOW!
Deposit: $90.00 to hold your spot | REGISTER NOW!

Register Now

Deposit - $90.00

TPG PRO Members - $290.00

Choose A Session

Non-Member - $390.00

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