The Powder Group | Services

TPG FOR ARTISTS

The Powder Group provides makeup artists across the industry the opportunity to connect to the most passionate, focused and driven pros in the business, get inspired by the top artist in our industry and create relationships with the most pro-loving brands in makeup. We help you fine-tune your craft and strengthen your careers. Aside from our The Powder Group and brand-focused programs we offer a variety of one-on-one, coaching and community focused services to help make the most of your passion for makeup artistry and your career.
For information about any of The Powder Group services please email info@thepowdergroup.com

TPG Pro Membership
Our The Powder Group TPG Pro members are the most committed, passionate, focused and driven professional makeup artist in the industry. Our member community come from across the US and around the world. Our members-exclusive online community is the connection point for information sharing and advice, connections and networking. Our free member programs including our iconic TPG Summer School sessions, our new The Powder Group Conversations program, our TPG Brand Summit and - as soon as we're able again - our TPG Pro Socials, are just some of the ways our members stay connected, and stay informed and get access to the most inspirational leaders and brands in our industry. Being a member of TPG Pro means you take your career and craft seriously and our members and brand partners know that. Click here for details on becoming a member.

Career Coaching
No matter how long you’ve been in the business, we know that a continuous focus on development and evolution is critical for creating a long and successful career. Our One-on-One career counseling sessions help to get you moving in the direction that best suits your personal and professional needs and can be taken as one-of sessions or as multiple sessions scheduled over time. Whether it’s a serious talk about how to get out of an inspirational rut, an industry overview for new makeup artists, an exploration of creativity, a portfolio review or other business development chat, our One-on-One sessions provide you with exactly what you need, on your terms and with 100% focus on you. Click here to learn more

Regional Talent Listing
Wherever you are or wherever you are looking for makeup talent, this easy to use listing will help you locate prospective artists where you need them. This service is a paid for listing and The Powder Group does not act as an agent for the participating talent. The listing is intended to create exposure for and to makeup artists in various markets. View the Regional Talent List here.

Portfolio and Website Review
Your images are the single most important part of marketing your business. You need solid images and a clear way to communicate your work through your website or portfolio in order to create the career you want. Our Portfolio and Website Review sessions will teach you how to choose the sessions that you are make the most impact and how to set them up to create the strongest experience for your potential clients.

TPG FOR BRANDS

ON MAKEUP MAGAZINE
On Makeup Magazine is pleased to give the makeup industry a unique and artist-driven way of connecting to the pro community. Published twice a year, our print edition brings the creativity of makeup artistry together with a completely unique pro perspective incorporating all areas of makeup artistry from beauty and editorial, to film and television, special FX to body art. Our online partner website www.onmakeupmagazine.com provides an ongoing added value and digital imprint for our advertisers and our pro audience.

Business To Business
At The Powder Group we work with large and small cosmetics companies, PR agencies, artist and talent management companies and anyone looking to strengthen their connection to, and understanding of the pro makeup and hair business. From product and program ideation, creation and execution, to product feedback and focus groups, or our signature style of Pro Relations, we can connect your business to the pros you want to know and help your business better understand how to do pro right. Contact Michael@thepowdergroup.com directly for more information about working with The Powder Group and On Makeup Magazine to up your business's pro game.

Customized Programs
Whether you are a small salon, or a large cosmetics company, or a group of artists working together to grow your careers and craft, The Powder Group can customize any of our programs to your exact needs. From a study of color theory or social media, to our trademark makeup workshops or multiple day programs, we can make our events work to fit your exact needs.

Marketing and Branding Development
We take the promotion of your work seriously at The Powder Group. One of our biggest focuses over the life of our business has been helping artists understand how to create the strongest business and brand possible. From choosing the right font for your business cards to setting up a proper marketing plan, we can get you where you need to go to make the most impact for your business.

Connectivity and Visibility
Our brand partners know that being a part of The Powder Group community means creating and maintaining a level of credibility, visibility and authenticity that professional makeup love. Through out unique 360 degree approach to brand partnership we ensure that we can connect you to our pro audience like no other business in the industry. Through print, experiential programming - both live and in-person, digital and social media, and brand-specific programming, we keep you in the spotlight with our community and ensure that your brand messaging and pro focus gets seen and heard.