Neoprofit AI
Business & Beauty of Bridal

TUESDAY November 8 - THURSDAY November 10, 2022

Our live, in person, Bridal Business Forum is a first-ever, three day discussion and open forum dedicated to specifically to the business aspect of bridal. Our The Powder Group bridal programs have been changing the game in the bridal beauty business for 18 years and this program has been developed to continue that trend.

As both the bridal and pro makeup industries have evolved, we have evolved our bridal-focused programming to include the most up-to-date and critical information from every corner of the area of bridal and special event work. This program is one of the comprehensive bridal business programs in our history and we are thrilled to be presenting it in a way that will include our community engagement and feedback throughout the event.

Our Bridal Business Forum will be hosted at Faces of Virtue in New Orleans from Tuesday November 8 - Thursday November 10 and feature Joya Beauty founder Joanne McDonough, Faces of Virtue founder Dee Rouzan and The Powder Group founder, Michael DeVellis.

The program format will include presenter led sessions throughout the three day event, along with breakout discussions and team sessions with attendees to dig deeper into the business and world of bridal artists from across the industry. The Bridal Business Forum is sponsored by MUSE Beauty Pro, Skindinavia, OMNIA, Beekman 1802, Cinema Secrets, SENNA Cosmetics, RCMA Makeup, Joya Beauty and Faces of Virtue. REGISTER NOW!


Business of Bridal Presenters


Program Dates: Tuesday November 8 - Thursday November 10, 2022
Time: Tuesday/Wednesday - 10:00pm - 6:00pm
Thursday 10:00am - 3:00 pm
Please note: for those attendees available, there will be a welcome gathering at 7:00 PM on Tuesday, November 8, sponsored by MUSE Beauty Pro, immediately following the event. This is a social gathering and not part of the program.
Location: Faces of Virtue - 1434 Terpsichore St, New Orleans, LA 70130


The Business and Beauty of Bridal Makeup - Full-Day Hands-on Workshop Will Include:

  • Design and application of a bridal makeup
  • An overview of good business practices working in the bridal industry
  • Marketing and branding basics for your bridal business
  • Defining the parameters of your bridal business
  • Marketing yourself as a bridal makeup artist: Add-on services: men’s grooming, brows, aesthetics, hair and more
  • Social media, on-line promotion and technology in the bridal business
  • Working with event planners, photographers and bridal businesses
  • Hiring and maintaining team and assistant rosters
  • Pricing, packages, day-rates and destination events
  • Invoicing, confirmations and contracts
  • Reservation deposits, payment methods
  • The makeup design/trial appointment
  • Creating an extraordinary client experience: service and follow up
  • Identifying bridal vendor resources
  • Partnerships and business relationships
  • Trade event participation
  • The psychology of bridal work
  • Addressing bride's frequently asked questions
  • Creating a bridal check list and the brides file
  • Communication with the bride and listening for critical clues
  • Must-have products and the essential bridal kit


TPG Pro members: $590.00 | REGISTER NOW!
Non members: $790.00 | REGISTER NOW!
Deposit: $190.00 to hold your spot | REGISTER NOW!


Accommodations are not include in the program rate. While we do not have a preferred hotel for the program there are many options at a wide range of rates near the event venue. The location is in the Lower Garden District with a number of properties within a 10-15 minute walk. Event location is around a 10 minute Uber to French Quarter. If you have specific questions about a particular property please email directly.

Health and Safety

Please note that all attendees must be fully vaccinated or show a negative test result within 48 hours of program start date. Unvaccinated attendees must remain masked indoors during the program. Depending on the circumstances at the time of the program, additional testing requirement may be in place for all attendees. Local or state regulations supersede this policy and take precedent. This policy subject to change based on current CDC recommendations at the time of the program.

Register Now

Deposit - $190.00

TPG PRO Members - $590.00

Non-Member - $790.00


Joanne McDonough

Joanne McDonough is the founder of Joya beauty and the seacoast's premiere makeup artist and skin care therapist. Licensed in New Hampshire, Maine and Massachusetts. Her artistic talent, diverse background and professional experience create a unique and simply beautiful style. Joya beauty's intimate studio, located in Dover, New Hampshire, offers Joya clientele the opportunity to learn, relax and be pampered. Whether it's for a skin care treatment, makeup application or lesson or a bridal consultation, Joanne has the innate skills and ability to bring out the natural beauty of each of her clients. Joanne also works as a volunteer for the American Cancer Society's Look Good Feel Better program at Wentworth Douglas Hospital in Dover, New Hampshire, is a member of the Associated Bodywork & Massage Professionals Association and has achieved Professional certifications from many other related industry organizations. Joanne’s work has been seen on the cover of Grace Ormond's Wedding Style and Marriage Magazine as well as in New Hampshire Wedding Magazine and she has provided makeup for wedding fashion events for such publications.

Dee Rouzan

Dee Rouzan, is an accomplished licensed professional in New Orleans, Louisiana. Her specialty and passion is ingrained in providing luxury bridal beauty experiences for all ethnicities. Dee's passion for the beauty industry began long before her career. At the tender age of 12, Dee fell in love with the "simple" beauty of hair and makeup. Dee is an expert in the bridal industry, from lipstick's intoxicating aroma to the final placement of a hairpin.

As the founder of Faces of Virtue Beauty Studio, Dee trains her team of beauty experts to deliver the Faces of Virtue "Signature Look." Dee also is instrumental in providing guidance for her team of artists in designing annual signature looks and teaching the art of application for the NFL New Orleans Saintsations Cheerleaders and the NBA New Orleans Pelicans Dance Team. Focusing on enhancements as oppose to transformations, Dee works with her clients to create a phenomenal experience.

When not working with brides, Dee is constantly immersing herself in education for her industry. She serves on the Board of Directors as the Director of Communications and Marketing for the Weddings International Professionals Association (WIPA) New Orleans and Gulf South Region. Dee is also a member of the Professional Beauty Association (PBA) and The Powder Group.

Dee's work has been featured in Vogue, Martha Stewart Weddings, Brides UK, and Munaluchi Magazines, to name a few. Instagram: @facesofvirtue