Our iconic Makeup 101 program is back for 2025 with the live and in-person experience that has made this one of the most renowned educational events in our industry.

From Monday April 7 - Wednesday April 9 we will host the program live and in-person in New York City at Make-up Designory.

The industry OG when it comes to makeup education - The Powder Group’s Makeup 101 program with James Vincent is an opportunity for both early stage artists and those who have been working for years or decades to gain a better understanding of all things a makeup artist needs to know to build a stronger skill set, better makeup kit, supportive network and success on every level.

Makeup 101 for 2025 is beneficial for any and every artist because it provides a structured foundation for applying makeup correctly, teaches essential techniques, gives you an understanding of skin type, and choosing the right products for any client and any situation and , ultimately allows you create looks and a place in the industry that suit you and your definítion of success. boost your confidence, explore your, creativity, learn to critique and develop your artistic eye and build a stronger skill set foundation that sets you up for your own success. Makeup 101 is sponsored by ESUM, Skindinavia, OMNIA, Beekman 1802, Alcone Company, SENNA Cosmetics, Codex Labs and RCMA Makeup.. REGISTER NOW!

2025 Schedule

Dates: Monday April 7 - Wednesday April 9, 2025
Time: 10:00am - 6:00pm each day
Location: Make-up Designory - 65 Broadway 15th Floor New York City

SPONSORED BY

MAKEUP 101 WILL REVIEW THE FOLLOWING:

• Industry Review - what types of work is out there now and what is the best area for your personal situation.
• Industry Terminology - from tear sheets to your CV to HD, what do the key terms used on a daily basis in the business of makeup artistry mean and how do they affect you.
• Getting Started - how do you go from learning about makeup artistry to actively working in the business and from assisting up to keying a project.
• Marketing and Promotion - using photos, websites, business cards, social media and more to promote your business in the most efficient and cost effective ways.
• Social Media - how to include this critical area of promotion in your marketing mix successfully. What are the dos and don’ts. How to successfully brand and promote your work using social media, video content, tagging, hashtags.
• Your Makeup Kit - what goes into a strong and effective makeup kit. How do you edit your kit per job. What will you need to be sure to keep as a must-have in your makeup kit.
• Brushes - review of the most important tool you will use as a makeup artist. Density, shape, fiber type and cleaning your brushes are reviewed.
• Tools - what are the must-have tools every makeup artist needs to keep in their kit, how do you use them and what extras should you keep around just in case.
• Hygiene - what do you need to know about keeping yourself, your tools and your products in the best shape possible and how do you maintain the cleanest, safest work environment and experience for your clients.
• Working with a Client - understanding how to create the most memorable experience for your clients, understanding non-verbal communication and what questions to ask before you get started.
• Color Theory - the absolute necessity for every makeup artist to understand when considering every aspect of their makeup artistry. Color correction, choosing and mixing foundation shades, deciding on color product choices - all revolve around this critical aspect of makeup artistry.
• Beauty Makeup Application - this covers nearly all the work you will do on a daily basis. Getting a strong basic makeup application to look flawless is the foundation for all aspects of makeup artistry.
• Editorial, Photography and HD Makeup Application - this portion of the event covers how to move your work from basic to beyond beauty.
• Self Evaluation – learn how to self-critique/evaluate your work regardless of your level of expertise in the industry and your area of work and develop your eye to understand how to make your makeup flawless in person as well as see what the camera will capture.

Makeup 101 demonstration and application portion of the event we will cover:

• Color - theory and practice
• Skin Prep for every client
• Complexion Coverage - sheer, light, medium and full
• Face Shape and Structure - highlight and contour fron underpainting to finishing
• Brows - mapping, shape and structure
• Lashes - individual and strip
• Blush and Bronzer
• Lip and Liner
• Set and Finish
• Eye shapes and structure and essential eye looks including color eash, smokey eye, glam and creative. We will deep dive into identifying eye shapes and using color and technique to perfect them.

Supplies

Attendees will receive a list of products needed prior to the start of this program.

RATES

• TPG Pro Member: $590 | REGISTER NOW!
• NON-TPG Member: $790 | REGISTER NOW!
• Deposit: $190 holds your space. | REGISTER NOW!

Due to the hands-on and personalized nature of this program, space is limited. Register or Place a Deposit Now!
For more information or to register by phone please contact 212.627.7447, or email Kenya@thepowdergroup.com.

Register Now

Please Note: For any payment other than the amounts below, please send payment through Paypal to:  Payments@thepowdergroup.com
For payment by credit card over the phone please contact Kenya@thepowdergroup.com

Deposit - $190.00 **Required to hold spot for Makeup 101
TPG PRO MEMBER Payment In Full - $590.00	NON-MEMBER Full Payment- $790.00	BALANCE PAYMENT TPG PRO MEMBER - $400.00