Industry Intensive Bridal Focus

INDUSTRY INTENSIVE: A FOCUS ON BRIDAL
MONDAY JUNE 7 & TUESDAY JUNE 8, 2021

Next up in The Powder Group’s innovative Industry Intensive series, A Focus On Bridal - Monday, June 7 and Tuesday, June 8 Online!

This event will consist of our broadest and most complete focus on the business and beauty of bridal ever. We’ll present two full days of sessions that focus completely on the many facets of the lucrative and exciting world of bridal. We will discuss this area of work with an approach that includes artistry, business, creating strong bridal industry relationships, and increasing your client experience to increase revenues.

Whether you are new to the bridal business or you've been at it for years, this first-of-its-kind event, produced and hosted by The Powder Group founder, Michael DeVellis, is one that you do not want to miss. From bridal beauty demonstrations, product talk, focusses on male grooming and bridal hair, and panels of industry experts from across the field - this program is one of the most comprehensive bridal business and artistry program in our history and we are thrilled to be presenting it with exciting new changes as we kick off the industry’s return to the business of bridal. Click here to register now.





PRESENTERS

Industry Intensive: Bridal Focus Presenters


2021 SCHEDULE

Date: Monday June 7 & Tuesday June 8, 2021
Time: 12:00pm - 6:00pm each day
Location: Online Zoom Sessions


PRESENTER SESSIONS

The Beauty of Bridal - Carl Ray
Known for his stunning work with Michelle Obama for more than a decade, Carl will be sharing his illustrious bridal makeup technique and product tips in this application demo focused program.

Creating Luxury - Juan Jose Herrera, Aga Rhodes, Joyce Luck, Onorina Jomir, and Despina Scandalis
From Paris to Chicago to Los Angeles - this panel of luxury bridal experts share their tips on creating the most exclusive and exceptional experience for your clients in every aspect of your bridal beauty business.

Bridal Hair Now - Johnny Lavoy
One of our industry’s most sought after stylists, Johnny Lavoy will provide attendees with a series of hair techniques that will elevate your bridal and event hair for every client.

Grooming the Groom - Pamela Lesch
The male grooming aspect of bridal is often overlooked and a missed services opportunity for many. Pamela will talk men’s grooming and demonstrate simple and effective techniques for grooming the groom.

Wedding Planner Panel - Michelle Durpetti, Michelle Norwood, Holly Gray, Melanie Voros, Despina Scandalis, Joanne McDonough, Dee Rouzan, Aga Rhodes
Four of the bridal industry's most sought after wedding planners from every corner of the United States - Los Angeles, Chicago, New England and New Orleans - will share their thoughts on bridal beauty, working with makeup artists and stylists and what they look for in strong industry partner relationships.

Bridal Skin - Joanne McDonough and Despina Scandalis
Two skin care demonstrations that will take your skin prep routine to new heights and allow your clients to not only look their best on their big day, but return to you regularly for more than just makeup application.

The Art of the Team - Dee Rouzan, Onorina Jomir, Tami Bernard, Rashida LaShawn, Ashley Brook Perryman
Working with a team of artists is a very specific skill and a great way to maximize your bookings and revenue. This panel of bridal and event beauty experts will share their policies, procedures and must-know info for working successfully with a team of artists representing you.

Fast Track Bridal Success - Tami Bernard
Having gone from a new artist to being solidly booked for the entire bridal season in just two years, Tami Bernard is an expert not only on creating strong bridal beauty but in kicking your business into overdrive. This session will provide you the tools and processes that have made Tami the leader in her market for years.

Getting Published - Amy Allen, Collin Pierson
Modern Luxury Group Publisher and photographer Collin Pierson will discuss what they look for in collaborators for bridal editorial and event photography for publication in print and digital formats.

Bridal Beauty Focus - Dee Rouzan
New Orleans based makeup artist and founder of Faces of Virtue Beauty Studio, Dee Rouzan will discuss and demonstrate her renowned bridal and event makeup including product discussion and technique demonstration.


PRESENTER SCHEDULE

Presenter Bios
Monday June 7th
  • 12:00pm - 1:00pm: The Beauty of Bridal - Carl Ray
  • 1:15pm - 2:00pm: Creating Luxury - Juan Jose Herrera, Aga Rhodes, Joyce Luck, Onorina Jomir, Despina Scandalis
  • 2:15pm - 3:15pm: Bridal Hair Now - Johnny Lavoy
  • 3:30pm - 4:15pm: Grooming the Groom - Pamela Lesch
  • 4:30pm - 5:30pm: Wedding Planner Panel - Michelle Durpetti, Michelle Norwood, Holly Gray, Melanie Voros, Despina Scandalis, Joanne McDonough, Dee Rouzan, Aga Rhodes
Tuesday June 8th
  • 12:00pm - 1:00pm: Bridal Skin - Joanne McDonough and Despina Scandalis
  • 1:15pm - 2:00pm: The Art of the Team - Dee Rouzan, Onorina Jomir, Tami Bernard, Rashida LaShawn, Ashley Brook Perryman
  • 2:15pm - 3:15pm: Fast Track Bridal Success - Tami Bernard
  • 3:30pm - 4:15pm: Getting Published - Amy Allen, Collin Pierson
  • 4:30pm - 5:30pm: Bridal Beauty Focus - Dee Rouzan
**Program, presenters and schedule is subject to change based on artist availability.


RATE

Deposit: $50.00 | REGISTER NOW!
TPG Pro Members: $190.00 | REGISTER NOW!
Union & PBA Members: $290.00 | REGISTER NOW!
Non-Members: $390.00 | REGISTER NOW!

For more information about this program or for help with registration please contact kenya@thepowdergroup.com
Space is limited and available on a first-come, first-served basis.


REGISTER

Deposit - $50.00

TPG Pro Member Balance - $140.00

TPG Pro Member - $190.00

Union and PBA Members - $290.00

Non-Member - $390.00