The Brand Summit 2021

THE BRAND SUMMIT 2021
SATURDAY MARCH 20 - MONDAY MARCH 22, 2021

The Powder Group is pleased to present our Spring 2021 edition of The Brand Summit with more brands, product education, artistry and inspiration than ever!

This three-day program will include 21 pro-focused, pro-loving brands sharing what's new, what's iconic and what's coming next. The program will consist of a series of 45 minute sessions, one presented by each participating brand. Attendees will get to check out demonstrations, product discussion, be the first to learn about new products and programs, ask questions to the brand and there may even be some great deals to be had for attendees! Watch and engage during the live broadcast or watch during the two week rewatch through April 4.

Featured brands include: Alcone, ANISA Beauty, B3 Balm, Beekman 1802, Cinema Secrets, Eve Lom, Frends Beauty, Kett Cosmetics, Kevyn Aucoin Beauty, Illamasqua, MAC, Melanie Mills Hollywood, MOB Beauty, MUSE Beauty Pro, OMNIA, Rebels and Outlaws, Senna Cosmetics, Skindinavia, Tatcha, and Temptu.

Sessions will feature Alphonse Wiebelt, Anisa Telwar Kaicker, Brad Farrell, Christina Esper, Clint Brock, Daniel Martin, David Hernandez, Despina Scandalis, Erica MacCallum, Eugenia Weston, Jake Aebly, James Vincent, Jessica Stein, Jessica Williams, Julia Dalton Brush, Melanie Barrese, Melanie Mills, Nick Lujan, Pablo Rodriguez, Tanya Deemer, Sheila McKenna, Tiffany Johnston and Vic Casale..

The program is FREE for TPG Pro Members, Local 706, 798 Members, makeup artist members of regional craft unions and PBA members. To register email kenya@thepowdergroup.com Participation for others is $90 for the two day program. REGISTER HERE

The Brands Summit

2021 SCHEDULE

Saturday March 20 - Monday March 22, 2021
Time: 11:00 AM - 6:00 PM Eastern
Location: Online Zoom Session
(rewatch link will be available for up to two weeks after program.)
**Please note: Brands, presenters and programs subject to change.



PRESENTER SESSIONS


Full schedule and sessions will be announced soon.

Alcone
JAKE AEBLY Organization and Kit Condensing - Jake Aebly
Whether you are spring cleaning or getting back to work and lugging a heavy kit, we all know that often less really is more! In this session Jake will walk you through some of his favorite products and tricks of the trade for getting your kit organized and minimized. IG: @alconeco




Anisa
Anisa What Touches Your Face Matters - Anisa Telwar Kaicker
Learn about the ANISA Beauty line of makeup and skincare tools and how Anisa Telwar Kaicker, Founder and CEO of Anisa International uses her organization to make a difference when it comes to responsible manufacturing, innovative product development, and community advocacy.




B3 Balm
Julia Dalton-Brush Love The Skin You’re In - Julia Dalton Brush
Skincare and tools can be more than just a means to an end to great skin, it can be such an important part of your self love movement. Using skincare tools like the Gua Sha, a roller, the B3 Beauty Wand along with oils can be all about self care and giving you some incredible and important time for just you. Somedays it is hard to love the skin you are in - some days it is difficult to look at yourself and feel yourself and we want to give yourself ways to do just that. B3 Balm owner, Julia Dalton-Brush, will bring you through some things that you can do to help with a little self love - using the aforementioned tools and products - and, also, how to turn your skincare routine into taking time for you and presenting a message of loving the skin you are in.@b3balm


Beekman 1802
Brad Farrell James Vincent





A Focus on Skin - Bradley Farrell and James Vincent
Makeup Artist James Vincent joins Beekman 1802’s Brad Farrell as they discuss the top pro picks from the brand and discuss how the line’s ingredients, probiotics help to maintain and repair skin and keep your and your clients skin looking it’s best.


Cinema Secrets
Mandi Martin Beauty for TV and Film - Jessica Williams (with Jessica Stein)
Join Jessica Williams as she demonstrates the nuances of beauty makeup for television and film. Jessica will discuss the must-know considerations, product choices and techniques that every artist needs to keep in mind when designing and applying for any work that will be filmed.




Eve Lom
Erica Maccullum Reveal Your Radiance - Erica Maccullum The EVE LOM philosophy believes radiance is skin deep and starts with the very first step, the iconic EVE LOM Cleanse. With straightforward, proven products, EVE LOM offers the perfect blend of natural ingredients and sophisticated science. Join Global Educator and experienced esthetician, Erica Maccullum, as she introduces us to EVE LOM and shares how every client experience can be a luxurious one. Erica will demonstrate EVE LOM products with a cleansing technique to soften and soothe every skin type before sharing her tips on creating the perfect canvas for your skincare to perform.



Face Atelier
David Hernandez A Deep Dice in Adjustors - David Hernandez
David Hernandez will teach you how to create any color of foundation with the face atelier adjustors. Also learn to use them unconventionally.






Frends Beauty Supply
David Hernandez Beauty Discovery - David Hernandez and Christina Esper
Join Frends Beauty as David and Christina discuss in detail four iconic brands from four categories across their amazing beauty portfolio. Skincare - The Organic Pharmacy. Complexion - Chantacaille. Color - Melt Beauty. Hair - Leonor Greyl. Get all the product info, pro technique and must-know pro focused details on these amazing brands IG: @frendsbeauty, @frendsbeautypro



Illamasqua
Pablo MelanieB





Fashion Week Makeup Essentials - Pablo Rodriguez and Head of Education Melanie Barrese
Join Illamasqua's Director of Artistry Pablo Rodriguez and Head of Education Melanie Barrese to find out more about the anti-conformist British brand with colour, artistry and attitude at its heart. Pablo will be sharing his latest makeup looks straight from the London Fashion Week A/W21 virtual shows, so don't miss this opportunity to hear about the backstage beauty heroes the Illamasqua pro artists can't live without!


Kett
Sheila McKenna Airbrush Techniques for Ageless Beauty - Sheila McKenna
In this digital age focused session, Kett Cosmetics Founder, Sheila McKenna will discuss product and demonstrate technique for working with a more mature skin and client. Regardless of the area of makeup work you are in, this session will review the essential understanding and methods you will be able to use to make clients of every age look and feel their best. IG: @kettcosmetis




KEvyn Aucoin
Nick Lujan Welcome to Team Kevyn: The Legacy - Nick Lujan
Kevyn Aucoin was a trailblazing makeup artist, educator & product developer. At first developing products for other lines, he eventually realized that with all his knowledge & expertise, he could create his own makeup artist-approved collection. Since the beginning, Kevyn Aucoin Beauty has set out to create the best possible products to meet the demands of the industry while empowering all to express their inner artist. Join in as, Global Director of Artistry & Education, Nick Lujan, takes us on a journey exploring the brands range of products through his many tips, tricks & techniques.



MAC Cosmetics
Tiffany Johnston The Ultimate Multitasker: - MAC Paint Sticks Explored - Tiffany Johnston
In this artistry and product focused session, MAC Global Senior Artist, Tiffany Johnston, will take attendees through the iconic MAC Paint Stick collection showcasing the incredible diversity of the collection. A focus on both beauty and artistic work will be discussed and participants will be introduced to techniques that they can use for every area of makeup artistry from bridal to editorial to film and FX.



Melanie Mills
JAKE AEBLY Glowing Complexion - Melanie Mills
In this first time session, award winning makeup artist Melanie Mills will explore the process, techniques and products to create that perfect Hollywood glow. From a soft sheen to more dramatic texture and energy, Melanie will demonstrate the range of products that make Melanie Mills Hollywood the go-to brand for creating that perfect finish.




MOB Beauty
Vic Casale MOB Beauty’s Mission to Make Beauty Better - Vic Casale
Join Vic Casale, CEO and Co-Founder as he discusses MOB Beauty with Michael DeVellis. Vic began his 30+ year career in the beauty industry as Chief Chemist at MAC Cosmetics where he developed some of the beauty industry’s most iconic and best-selling products on the globe including Studio Fix Foundation. Vic is MOB’s resident mad scientist who spends most of his time in the lab developing the brand’s best-in-class products. MOB’s focus in on creating pro-quality products that meet the rigorous standards of artists and considers clean, cruelty-free and vegan to be product requirements. Believing that beauty packaging needed to be re-imagined and more sustainable, MOB designed it’s own Earth-First refillable system.


Muse Beauty
Alphonse Weibelt Incorporate Trends Into Classic Beauty Alphonse Wiebelt
Every artists loves to incorporate the most creative and trend influenced ideas of makeup artistry into their work. But finding the balance between trend and appropriate use of design in one’s work is a nuanced and important ability. In this artistry focused session, Alphonse Wiebelt will discuss and demonstrate how to walk this fine line and incorporate modern and up to date references in all your makeup work.




Royal Brush
Clint Brock Indispensable Tools for your Kit - Clint Brock
Seize it all! Explore must-have brushes from Omnia. Join makeup artist and educator Clint Brock as he discusses and demonstartes the unique range, superior application and versatility of the newest brush collection from the Omnia® line.




Rebels and Outlaw
James Vincent Jeremy





Best Intensions - James Vincent

Personal wellness is an important part of day to day life in any creative or competitive industry. Preparing your space, protecting your energy and being more mindful of intention can allow an artist to set their sight more clearly, communicate more effectively and curate something unforgettable for a client. Caring for yourself in today's current reality requires us to take time to check in with ourselves, curate something for our client and keep ourselves safe while staying optimistic. In this session James Vincent and Jeremy Meek share ideas and tools for taking intention into your every day


Senna Cosmetics
Eugenia Weston Makeup Underpainting - Eugenia Weston
Senna Cosmetics founder and Emmy nominated celebrity makeup and brow artist Eugenia Weston will be demonstrating the makeup application technique of underpainting. She will take you through the steps and products essential for creating this layering method that produces a softening of transitions between colors, without harsh edges, borders, or lines resulting in real effect skin. IG: @sennacosmetics



Skindinavia
Aga Rhodes Makeup for Photography and Event - Despina Scandalis
Join Despina Scandalis as she discusses and demonstrates the technique for long lasting makeup design and application for bridal, events and photography. Despina will incorporate the pro staples from Skindinavia into her look and discuss how the product helps to keep makeup lasting and fresh for all areas of work.





TATCHA
Daniel Martin Tatcha for Pros - Daniel Martin

Join renowned makeup artist and Tatcha Global Director of Artistry & Education, Daniel Martin as he discusses the brand’s newest launch The Silk Powder and takes us through his pro makeup artist favorite products from the line.




Temptu
Tanya Deemer Airbrush Makeup for Brides - Tanya Deemer
Learn the must-know techniques and products used to create a flawless airbrushed bridal look for any bride using the Temptu Air. Makeup artist Tanya Deemer will discuss tools, product and techniques as well as shares what’s coming next at Temptu





SCHEDULE

Saturday, March 20
  • 11:00am | Rebels and Outlaws - James Vincent, Jeremy Meek
  • 12:00pm | Illamasqua - Pablo Rodriquez, Melanie Barrese
  • 1:00pm | MUSE Beauty Pro - Alphonse Wiebelt
  • 2:00pm | Alcone - Jake Aebly
  • 3:00pm | Tatcha - Daniel Martin
  • 4:00pm | Omnia - Clint Brock
  • 5:00pm | Kevyn Aucoin - Nick Lujan
Sunday, March 21
  • 11:00am | Beekman 1802 - Brad Farrell, James Vincent
  • 12:00pm | MOB Beauty - Vic Casale, Michael DeVellis
  • 1:00pm | Temptu - Tanya Deemer
  • 2:00pm | B3 Balm - Julia Dalton Brush
  • 3:00pm | Melanie Mills Hollywood - Melanie Mills
  • 4:00pm | Cinema Secrets - Jessica Williams
  • 5:00pm | Senna - Eugenia Weston
Monday, March 22
  • 11:00am | ANISA Beauty - Anisa Telwar Kaicker
  • 12:00pm | Skindinavia - Despina Scandalis
  • 1:00pm | Eve Lom - Erica Maccullum
  • 2:00pm | Face Atelier - David Hernandez
  • 3:00pm | Kett Cosmetics - Sheila McKenna
  • 4:00pm | Frends Beauty - Christina Esper, David Hernandez
  • 5:00pm | MAC - Tiffany Johnston

RATE

TPG Pro Members: FREE | RSVP NOW!
Union 706 & 798 Members: FREE | RSVP NOW!
PBA Members: FREE | RSVP NOW!
Non-Members: $90.00 | REGISTER NOW!
Questions please contact Kenya@thepowdergroup.com


For more information about this program or for help with registration please contact kenya@thepowdergroup.com
Space is limited and available on a first-come, first-served basis.



REGISTER

TPG Pro Member - FREE

To RSVP please contact kenya@thepowdergroup.com

Union 706 & 798 Member - FREE

To RSVP please contact kenya@thepowdergroup.com

PBA-Member - FREE

To RSVP please contact kenya@thepowdergroup.com

Non-Member - $90.00