For the first time ever The Powder Group presents a unique approach to the art of hairstyling – The Styling Sessions. This ground-breaking five day program will provide attendees with perspectives on career and craft from five of the hairstyling industry’s most inspirational and experienced educators including Ruth Roche, Johnny Lavoy Michael Duenas, William Edge and Daven Mayeda.

In this incredible event, each artist spend an entire day with attendees, showcasing the styling skills and techniques that have helped make them some of the most sought after talent in every area of the professional hairstyling industry.
Each day will consist of demonstrations, hands-on workshops and real-life career talk. This is not a program that will simply change the way you do hair, it will change the way you move your career forward and elevate every part of your work.

Only available as a full-week program, and strictly limited to 20 participants, the program will cover a wide variety hair types and textures, and styles using a combination of mannequin heads, models and each-other as models.

Advance understanding of basic styling techniques and the use of styling tools is required for participation. Attendees will provide their own hair kit – tools and products – for their own use during the program. Supplementary products will be available during the program for attendees use based on the specific projects.

A complete kit list of required tools and products will be made available to registered attendees.

Monday, June 23 Friday, June 27 2014
10:00 AM - 6:00 PM each day
Studio 1315
15 West 28th Street, New York, NY 10001

$1800 for TPG Pro members
$2300 for non-members
$250 deposit holds your space

*presenter subject to change. 

Ruth Roche

Ruth Roche Ruth Roche is an ward-winning, self-described, quirky celebrity stylist, who has is one of the most inspirational, educational icons in the hair industry; at once both Down-to-Earth and Hilarious, both Entertainer and Stylist. Ruth’s client list is as impressive as her work and includes Catwoman herself, Anne Hathaway; singer and glitter goddess Mariah Carrey, Jessica Szohr of Gossip Girl fame, and the first lady of Law & Order Mariska Hargitay. More? Genna Fischer, Pink, Lindsay Lohan, Claire Danes, Amy Adams, Angie Harmon, Gina Davis, Kelly Ripa, and Amerie. Ruth has won multiple NAHA (North American Hairstyling Awards)awards, in addition to being a finalist over 10 times! She has contributed to Milady's Standard Textbook of Cosmology, THE book used in cosmetology schools across the nation, and featured in the documentary Stars Behind The Chair: The Leading Ladies of Hair. As Artistic Ambassador for Pureology Serious Colour Care, Ruth travels the globe sharing current hairstyling trends and the business of haircare, from private in-salon classes to audiences of thousands! When not traveling the globe, she maintains a loyal clientele at RARE Salon in NYC, where she is both founder and creative director. Ruth's work has been published in countless magazines, including Bazaar, Nylon, Vanity Fair, Cosmopolitan, Seventeen, Culture, More, American Salon and Modern Salon. Ruth’s quirky personality and hilarious approach to education, along with her salon-friendly-yet-edgy content leaves fellow professionals refreshed, inspired , loving what they do and coming back for more! Ruth is the real deal. Accept no substitutes.

Johnny Lavoy

Johnny LavoyAs Artistic Director and owner of Moda-Rey Salon & Spa, the Connecticut business he started nearly 20 years ago, Johnny Lavoy has been one of the most sought after talents in the market. His bridal and event hair & makeup has thrilled hundreds of clients over his career from his loyal salon clientele to his celebrity following. His work has been seen in the pages of Allure, American Salon, Bazaar, Cosmo, Elle, Entertainment Weekly, Flare, Glamour, Gotham, In Style, Lucky, Modern Salon, Ocean Drive, OK Magazine, People Espanola, Seventeen, Vanity Fair, Vogue, Vogue Italia, Zink. on many red carpets, from the Emmys to the Oscars.
Johnny's resume boasts a client list including Jordana Brewster, Lady GaGa, Miranda Lambert, All American Rejects, Amber Tamblin, Andie McDowell, Angie Everheart, Ariana Grande, Bobbi Thomas, Chanel Iman, Chris Young, Cindy Crawford, Conner Oberst, Demi Lovato, Elizabeth Banks, Ethan Hawke,, Freida Pinto, Gayle King, Geri Halliwell, Giuliana Rancic,Jill Clayburg, Joan VanArk, Juanes,Nancy Kerrigan, Oksana Baiul, Olympia Dukakis, Pistol Annie’s, Rachel Dratch, Rachel Hunter, Rosie Perez, Sarah Brightman, Serena Williams, We The Kings.
Johnny has also been featured on A&E Biography, The Learning Channel’s The Makeover Story, Discovery Channel’s Home Matters, Ambush Make Over, and HBO. His teaching credits span the globe from New York to Korea and has spoken at numerous industry trade shows including The Makeup Show and The Artist Summit events across the U.S.
In 2009 Johnny was named Consulting Hair Expert for L’Oreal Paris USA and served as the brands national Spokesperson. He is represented by Artists by Timothy Priano

William Edge

William EdgeWilliam Edge is owner and creative influence of the William Edge, ProdEdgy and Vann.Edge Salon Groups as well as the founder of Pure Edge-ucation, a premiere education team. William Edge’s commitment to education has brought him around the world, from London to Taiwan to Australia, performing hair/fashion shows and business/motivational seminars. William strives to bring excitement in learning & sharing to any venue. In addition to his acclaimed artistic work, William Edge is also one of the most insightful motivational speakers in our industry.

Michael Duenas

Michael DuenasFounder and CEO of Hair Room Service is a versatile stylist with enthusiasm, insight and creativity. He has traveled and earned industry recognition as an educator and artistic team member for major companies, including Carlton Hair International, Schwarzkopf Professional and Devachan. His love of the craft happened unexpectedly when he was 13 years old and was surfing in California with a few friends who owned a hair salon. He was invited to hang out in their salon. As soon as he was old enough to apprentice his dream began. Passion grew and he eventually became a stylist. When Duenas realized how beautiful and happy his clients were when they left his chair, he knew he’d found his creative outlet, his passion and his future.
Duenas was best able to express his creativity through education. Teaching all over the United States, his passion grew by the day. Through education he found freelance work and was drawn toward editorial work and photo shoots. After realizing his passion was growing for photo work, Duenas took the next step. He packed his bags and moved from California to New York to increase his client base on both coasts.
Now an renowned celebrity stylist, Duenas is using the knowledge he’s gained over his many years of educating and business development to create something truly unique with HAIR ROOM SERVICE – a personal makeup and hair service based in NYC.As a national educator for Schwarzkopf Professional, he is always up-to-date with the latest trends in both fashion and hair. Through his teachings and travels, Duenas has gained extensive knowledge from the industry and generously shares his expertise with others. Duenas works with a growing list of celebrities such as: Lady Gaga, Kim Cattrall, Mariah Carey, Susan Sarandon and the cast of Glee. Michael is represented by Cloutier Remix

Daven Mayeda

Daven Mayeda Daven knew at a very early age that he wanted to be an artist. He spent his childhood exploring ways to be creative which resulted in an interest in drawing, painting, calligraphy, and composing classical music. Daven began as a hairstylist and makeup artist working on the island of Oahu, Hawai'I but eventually he relocated to Los Angeles to pursue his dreams. Once in LA, Daven was hired as an instructor at a Paul Mitchell Partner School, where he taught the basics of hairstyling. Taken under the wing of several top notch New York hairstylists, Daven began to learn the tricks of the trade working with some of the iconic great hairstylists. While teaching, Daven continued to pursue freelance work doing fashion and celebrity editorials, album covers, advertising campaigns and television. To date, he has worked with such noteworthy musicians and celebrities as Adele, Shay Mitchell, NIcki Minaj, Mariah Carey, Henry Rollins. Still based in Los Angeles, Daven travels across the country in his free-time teaching hairstyling workshops to new artists allowing him to meet talent from all walks of life. He also works as a social media and product consultant for numerous beauty brands.