This year, there are some big changes in the pro beauty experience as ISSE Long Beach has become Premiere Anaheim! The indsutry's biggest show group has added this new California event to meet the needs of the ever growing pro community on the West coast.

Coolest of all, TPG will be there with two days of live education focused on makeup artistry and pro beauty career development!

Over the two day Premiere Anaheim program, attendees will have access to huge range of educational offerings including 7 makeup artist focused sessions produced by The Powder Group. Plus check out our TPG Pro Makeup Focus booth space with the best products from your favorite brands!

Our roster includes programs by Eugenia Weston, Alphonse Wiebelt, Jalia Pettis, Tanya Deemer, Despina Scandalis, Fidel Gonzalez and Michael DeVellis | Presenter Bios

Register today for Premier Anaheim by visiting www.premieranaheimshow.com or by clicking here.

A list of The Powder Group programming can be found below.
For Questions, please contact Kenya at: Kenya@thepowdergroup.com

PREMIER ANAHEIM SESSIONS AND SCHEDULE

• 10:00-11:00 AM
  Michael DeVellis - Ten Point Plan for Your Most Successful Career
  Being a strong creative technically is a strong base to being a successful pro beauty business. Knowing how to brand yourself and your work, and convince clients to hire you is even more important in creating a long and prosperous career. In this session, The Powder Group founder Michael DeVellis takes you through his ten point marketing plan to get your business its strongest.



• 12:00 - 1:00 PM
  Eugenia Weston - Five Keys to Harmonious Makeup
  From brows to complexion to color placement, Senna Cosmetics founder, Eugenia Weston will explain and demonstrate her technique for breaking down and analyzing the face to create a harmonious makeup design using the five basic elements: Shape, Proportion, Composition, Texture and Color. This analysis behind creativity will teach you how to achieve balance and symmetry for each individual face structure and be sure your approach to every design and application is both technically and artistically perfected.




• 2:00 - 3:00PM
  Tanya Deemer - The Art of Corrective Makeup and Tattoo Cover
  Today’s modern bridal client is looking for more than just the most perfected version of herself. This session takes attendees though the what, when, why and how of elevated makeup design and digs into creating exceptional client experience in a way that will make every client both look and feel their most beautiful.





• 4:00 - 5:00 PM
  Fidel Gonzalez - Editorial Artistry Explored
  Creating beautify editorial makeup and hair looks — whether for print, digital, red carpet or even bridal — the approach a makeup artist takes for designing work that is elevated to editorial level is critical to the success of the design. In this design and technique focused session, makeup artist and photographer Fidel Gonzalez will demonstrate his ideal beauty makeup and discuss the important dos and don’ts for editorial from both the artist and the photographers perspective.

Monday, April 3

• 10:00 - 11:00 AM
  Alphonse Wiebelt - Next Level Beauty
  In this product and technique based program, MUSE Beauty Pro Co-founder, Alphonse Wiebelt, will take attendees the process of designing and executing their ultimate vision for beauty at the next level. Starting with perfected skin and exceptional tool and product choices, this session will review the real fundamentals of makeup application with intention and help attendees think beyond basic beauty.




• 12:00 - 1:00 PM
  Despina Scandalis - Bridal Beauty Now: A Focus On Skin
  Today’s modern bridal client is looking for more than just the most perfected version of herself. This session takes attendees though the what, when, why and how of elevated makeup design with a major focus on the skin care, client experience, products and process that will create the perfect bridal beauty look for every client, every time.




• 2:00 - 3:00 PM
  Jalia Pettis - Clean Beauty For Global Tones
  The importance of makeup artistry as it relates to women of color is of vital importance as a beauty industry professional. Understanding basic makeup application for women with more or less melanin is key. The ability to create a clean beauty look is an integral part of our repertoire as Makeup Artists. This class will provide step-by-step technique in creating clean makeup for global skin tones.

For Questions, please contact Kenya at: Kenya@thepowdergroup.com