This year, Premiere Anaheim is back and bigger than ever! The industry's most prestigious show group is coming back to California to meet the needs of the ever growing pro community on the West coast. Remember there is no more ISSE Long Beach any longer - this show replaces that show. So come join us in Anaheim!

The Powder Group will be there once again with two days of live education focused on makeup artistry and pro beauty career development!

Over the two day Premiere Anaheim program, attendees will have access to huge range of educational offerings including 7 makeup artist focused sessions produced by The Powder Group.

Our roster includes programs by Eugenia Weston, Tami Bernard, Jalia Pettis, Tanya Deemer, Despina Scandalis, Fidel Gonzalez and Michael DeVellis and Michael DeVellis | Presenter Bios

The Powder Group at Premiere Anaheim is presented with support from our show partners ESUM, Skindinavia, Beekman 1802, FACE atelier, Senna, OMNIA, RCMA Makeup, Cinema Secrets. Register today for Premier Anaheim by visiting www.premieranaheimshow.com or by clicking here.
A list of The Powder Group programming can be found below. For Questions, please contact Kenya at: Kenya@thepowdergroup.com

TPG at Premiere Anaheim is presented in partnership with:

PREMIER ANAHEIM SESSIONS AND SCHEDULE

• 10:30 AM - 11:30pm
  Michael DeVellis - Our Industry Today: Career and Craft
  

  Being a strong creative technically is a strong base to being a successful pro beauty business. Keeping on top of the industry we are working in, and the changes within our industry, the products we use, and the techniques expected by our clients, are key to our success. In this session, The Powder Group founder Michael DeVellis takes you through a planning session on ensuring that you are balancing both sides of your career the business and the craft.





• 12:00 - 1:00 PM
  Despina Scandalis - Mastering Skin and Complexion: from Prep to Finish
  

  Today’s modern makeup client is looking for more than just the most perfected version of herself or himself. This skin focused session takes attendees though the what, when, why and how of elevated clean beauty artistry with a major focus on skin care and technique, client experience, products and process that will create the perfect look for every client, every time.




• 2:00 - 3:00PM
  Tanya Deemer - The Art and Artistry of Airbrush
  

  Airbrush makeup is one of the most versatile and all encompassing areas of artistry and in this deep dive intensive on airbrush artistry, Tanya Deemer will take attendees through the must-know techniques, pro tips, and troubleshooting areas for everything from beauty work to corrective makeup for face and body.





• 3:30 - 4:30 PM
  Fidel Gonzalez - Hollywood Red Carpet Artistry
  

  Makeup artist and photographer Fidel Gonzalez will explore the secrets of artistry for creating the most glamorous and modern red carpet looks for every client. Fidel will review from skin care to complexion and the nuances of highlight and contour, to color theory and the choosing and applying of color products to create a range of timeless, long wearing, Hollywood-centric red carpet looks. Whether for a red carpet event or creating the most red-carpet ready bridal look, this program is for every artist looking to elevate their work in event artistry.

Monday February 5

• 10:30 - 11:30 AM
  Tami Bernard - The Elevated Bride: Artistry and Experience
  

  Today’s modern bridal client is looking for more than just the most perfected version of herself, but the experience to go along with it. In this artistry and business focused session, Tami Bernard, takes attendees though the what, when, why and how of elevated makeup design with a major focus on client experience, products and process that will create the perfect bridal beauty experience and look for every client, every time.





• 12:00 - 1:00 PM
  Eugenia Weston - The Art of the No Makeup Makeup
  

  A truly natural makeup look requires more than simply using neutral shades. Understanding the design and decision-making process for creating a truly no makeup makeup look is more important than ever did to the demand of today’s cameras and lifestyles. In this session, SENNA Cosmetics founder, Eugenia Weston, will take attendees through technique, tools and product choices to create one of the most requested makeup looks for any client.





• 2:00 - 3:00 PM
  Jalia Pettis - Understanding Melanin Rich Complexion
  

  The importance of makeup artistry as it relates to people of color is of vital importance as a beauty industry professional. Understanding how to navigate multiple tones in skin that has more or less melanin is key. The ability to create a clean beauty look is an integral part of our repertoire as Makeup Artists. This program withe beauty expert Jalia Pettis will provide step-by-step technique in creating a seamless look for global skin tones.

For Questions, please contact Kenya at: Kenya@thepowdergroup.com