This year, the industry’s most pro-loving beauty show, ISSE Long Beach, is back live and in-person and TPG will be there with two days of live education focused on makeup artistry and pro beauty career development.

Over the two day ISSE Experience program, attendees will have access to over 90 educational offerings including 10 makeup artist focused sessions produced by The Powder Group. Plus check out our TPG Pro Makeup Focus booth space with the best products from your favorite brands including Senna, Cinema Secrets, Skindinavia, OMNIA and more!

Our roster includes programs by Eugenia Weston, Dee Rouzan, Tami Bernard, Beke Beau, Fidel Gonzalez, Tanya Deemer and Michael DeVellis | Presenter Bios

TPG Pro members can participate in ISSE Digital Experience for only $45 with a special discount code that will be provided to members through our private group. Members can also reach out to Kenya@thepowdergroup.com for the code. Registered attendees will be cross-referenced to confirm they are current members.

Register today for ISSE by visiting www.probeauty.org or by clicking here.

A list of The Powder Group programming can be found below.
For Questions, please contact Kenya at: Kenya@thepowdergroup.com

2022 ISSE EDUCATION SESSIONS

• 10:00-11:00 AM
  Michael DeVellis - Building Your Strongest Post-Pandemic Career Ever
  This no-nonsense, real-talk session will put things in perspective about focusing on what you really want and need next for your career, and help you making solid, effective moves to move your business and artistry forward. Please don't miss this very special first time ever The Makeup Show program!




• 11:30 - 12:30 PM
  Tanya Deemer - Airbrush Makeup for Beauty
  This seminar is designed for new and seasoned artists and reviews the fundamentals of airbrushing full face beauty makeup. Not just the foundation, but also perfectly blended applications of contour, blush, eyes and even brows! Airbrushing hacks and troubleshooting tips will be shared, as well.




• 1:00 - 2:00 PM
  Tami Bernard - Bridal Artistry Explored
  Today’s modern bridal client is looking for more than just the most perfected version of herself. This session takes attendees though the what, when, why and how of elevated makeup design and digs into creating exceptional client experience in a way that will make every client both look and feel their most beautiful.




• 3:00-4:30 PM
  Fidel Gonzalez - Makeup For Photography
  In this photo work focused program, renowned photographer, makeup artist and Editor of XIOX magazine Fidel Gonzalez will take attendees through his process for not only creating beautiful makeup looks, but lighting and shooting beauty makeup.




• 4:30 - 5:30 PM
  Michael DeVellis - Ten Point Plan for Marketing Your Career Now
  Being a strong creative technically is a strong base to being a successful pro beauty business. Knowing how to brand yourself and your work, and convince clients to hire you is even more important in creating a long and prosperous career. In this session, The Powder Group founder Michael DeVellis takes you through his ten point marketing plan to get your business its strongest.

Sunday June 26

• 10:00 - 11:00 AM
  Dee Rouzan - The Art of the No Makeup Makeup
  A truly natural makeup look requires more than simply using neutral shades. Understanding the design and decision-making process for creating a truly no makeup makeup look is more important than ever did to the demand of today’s cameras and lifestyles. In this session attendees will learn technique, tools and product choices to create one of the most requested makeup looks for any client.




• 11:00 - 12:30 PM
  Beke Beau - Mature Makeup Redefined
  As product technology and client expectation shift into a new realm of possibility, the techniques, product and the way we work with more mature clients has shifted as well. This session takes you through a discussion and demonstration of what you need to know now to exceed expectations when it comes to working with the mature beauty client.




• 1:30 - 2:30 PM
  Eugenia Weston - Five Keys to Harmonious Makeup
  Eugenia will explain and demonstrate her technique for breaking down and analyzing the face to create a harmonious makeup design using the 5 basic elements: 1.Shape, 2. Proportion, 3. Composition, 4.Texture, 5.Color. This analysis behind creativity will teach you how to achieve balance and symmetry for each individual face structure.




• 3:00 - 4:00 PM
  
  
  
  
  
  The Business of Bridal - A Panel Discussion Tami Bernard, Dee Rouzan, Joyce Luck, Beke Beau
  The business of bridal has changed significantly over the years and this. Important discussion will provide attendees with the most up-to-date business, branding and marketing practices to maximize bookings, revenue and reputation.




• 4:30 - 5:30 PM
  Dee Rouzan - A Focus on Global Complexion
  From skin care and complexion products to technique for contouring and color application, there are nuances of technique and product choices that make working with global complexions a skill that deserves extra attention and love. In this session attendees will learn the tips and tricks that will help them create that perfectly perfected skin we all crave for our clients of every complexion.

REGISTER

Register today for ISSE by visiting www.probeauty.org or by clicking here.

For Questions, please contact Kenya at: Kenya@thepowdergroup.com